Master in Fashion Marketing and Management

The University of Borås in Sweden, founded in 1977, is a modern university known for applied research and strong industry collaboration. Hosting over 18,000 students, including a vibrant international community, the university brings together schools in business and IT, textiles and engineering, and library and information science. Its program portfolio spans business administration, engineering, fashion and textiles, library and information studies, pedagogy and IT, with a practical orientation that prepares graduates for professional roles.

Facilities at Borås include specialized textile laboratories, innovation hubs and well-equipped learning spaces that support hands-on education and project-based work with regional and international partners. The university emphasizes applied projects, internships and research that address real-world challenges, enabling students to work directly with companies and public sector organizations. Sustainability and design are recurring themes across programs, reflecting regional industry strengths and national priorities.

Internationalization is a core focus, with English-taught programs, exchange opportunities and networking that enrich student experience and employability. Student life in Borås blends a compact urban setting with cultural activity, student organizations and strong student support services for career guidance and academic counseling. For students seeking an applied, industry-linked education in Scandinavia with strong connections to textiles, design and information sciences, the University of Borås offers practical training and a supportive international environment.

The Master in Fashion Marketing and Management at the University of Boras is a 2-year degree program for students who want to manage fashion and textiles as a multidisciplinary phenomenon. It focuses on sustainability and provides academic tools to understand the fashion industry. The program is taught in English and is ideal for those with a background in business or a related field.

The curriculum includes courses such as Business and Management in the Textile Fashion Industry, Sustainability-Oriented Business Models, and Fashion Retail Marketing. Students will develop skills in critical thinking, problem-solving, and research, with a focus on practical application. The program also includes field studies and internships to provide hands-on experience.

Graduates of this program can pursue careers such as Fashion Manager, Marketing Coordinator, Sustainability Specialist, or Supply Chain Manager. They can work in the fashion industry, textile industry, or related fields, and can also pursue research and development work. The program provides a strong foundation for those who want to make a positive impact on the fashion industry and contribute to sustainable development.