Master's in Marketing Communication

The University of Santo Tomas (UST) is one of the oldest universities in Asia, founded in 1611. Located in Manila, Philippines, UST offers a wide range of undergraduate and graduate programs across various disciplines. The university is known for its rigorous academic standards, commitment to holistic education, and renowned faculty members. UST's campus is a cultural landmark, and it boasts state-of-the-art facilities for research and learning. The university emphasizes research and innovation, actively engaging in groundbreaking research and collaborations. UST also promotes community service and social responsibility through various outreach programs. Overall, UST is a prestigious institution that provides high-quality education, fosters personal growth, and contributes to the advancement of knowledge and society.

A Master of Arts major in Marketing Communication is an advanced graduate program that focuses on the strategic use of communication and marketing techniques to promote products, services, and brands. This program offers a comprehensive exploration of marketing principles, consumer behavior, branding strategies, digital marketing, and integrated communication campaigns. Through a combination of coursework, practical projects, and industry engagement, students develop expertise in areas such as market research, advertising, public relations, social media marketing, and content creation. Graduates of this program are equipped with the knowledge and skills to develop effective marketing communication strategies, build brand awareness, engage target audiences, and drive business growth. They play a vital role in helping organizations effectively communicate their messages, create impactful marketing campaigns, and achieve their marketing objectives in today's dynamic and competitive marketplace.

The University of Santo Tomas (UST) is a prestigious educational institution located in Manila, Philippines. It is recognized as one of the oldest existing universities in Asia, founded in 1611 by the Dominican Order. UST has a rich history and a strong tradition of excellence in academics, research, and community engagement. UST offers a wide range of undergraduate and graduate programs across various disciplines, including arts and letters, business and economics, education, engineering, health sciences, law, medicine, nursing, pharmacy, science, and social sciences. The university is known for its rigorous academic standards and commitment to holistic education, nurturing students not only academically but also spiritually, morally, and socially. The campus of UST is a cultural landmark in Manila, with architectural marvels such as the Main Building, which is an iconic symbol of the university. The campus also houses numerous state-of-the-art facilities, including libraries, laboratories, research centers, and specialized facilities for different fields of study. UST takes pride in its esteemed faculty members who are experts in their respective fields and dedicated to providing quality education. The university promotes a dynamic learning environment through interactive lectures, research opportunities, and extracurricular activities. Students at UST are encouraged to participate in various organizations, clubs, and events, fostering a vibrant campus life.