Master in Advanced International Business Management and Marketing (Double Degree master)

The University of Groningen, founded in 1614 and located in the lively city of Groningen in the Netherlands, is a historic public research university with more than 37,000 students from over 120 nationalities. It offers an extensive catalog of programs including many English-taught bachelor and master degrees, with about 170 programs in total. The university balances centuries of academic tradition with a modern international outlook and a compact campus that is integrated into a vibrant student city.

Research at Groningen is organized around thematic strengths such as energy, health, sustainability, and ICT, and the institution has a strong record of scholarly awards and high-impact publications. International students benefit from a wide range of English programs, active student associations, and services for housing, visas, and academic guidance. The university maintains strong ties with industry and European research networks, creating opportunities for internships, joint projects, and doctoral study.

Life in Groningen combines an affordable, bike-friendly urban setting with cultural festivals, arts venues, and active campus life, making it especially appealing to international students seeking an engaged community. Graduates leave with research experience, multilingual skills, and connections across Europe and beyond. For students who want rigorous academics within a highly international and research-led environment, the University of Groningen offers a compelling balance of tradition and global opportunity.

The Master in Advanced International Business Management and Marketing is a one-year double degree program at the University of Groningen. This program is for students who want to develop a deep understanding of international business management and marketing. Students learn to analyze markets in an international context and develop advanced skills in market analysis.

The curriculum includes courses like Foreign Market Entry Strategies, International Business Strategy, and Multinationals and CSR. Students also spend time studying at Newcastle University Business School and work on a master's thesis. The program helps students develop a 'sharp eye' for the processes in which multinationals operate and acquire knowledge in marketing, corporate governance, and international business theory.

Graduates of this program can pursue careers as International Marketing Managers, Business Analysts, Global Brand Managers, or Management Consultants. They can work in multinational corporations, marketing firms, or consulting agencies, helping companies develop global marketing strategies and operate across borders.