Master's in Marketing and Retail Innovation

University College Dublin (UCD) is a world-renowned university located in Dublin, Ireland. Founded in 1854, it is one of the oldest and largest universities in the country, with a current student population of over 34,000. UCD offers undergraduate, graduate, and postgraduate programs across a broad range of disciplines, including arts, humanities, business, law, engineering, medicine, and science. The university is particularly well-known for its programs in agriculture, veterinary science, and architecture, and is also a leader in research in areas such as nanotechnology, information technology, and food science. The campus itself is situated on 350 acres in the south suburbs of Dublin, providing a picturesque and spacious setting for students and staff. Facilities on campus include state-of-the-art lecture theaters, research labs, libraries, sports facilities, and accommodation options for students.

Accelerate your career with this dynamic Masters programme blending marketing expertise and customer-driven retail innovation. Inspired by the creativity, innovation and the relentless pace of change within retailing, our faculty have worked closely with industry leaders to create the MSc in Marketing and Retail Innovation. Retail is everywhere, and this programme delivers fundamental learnings that are applicable across multiple sectors. Some of the greatest companies in the world will feature at the heart of your studies – from Amazon to Tesco, Primark to Burberry and Alibaba to Unilever. Our MSc in Marketing and Retail Innovation is about integrating the new and old, the physical and digital, the consumer and the supplier. This programme will ensure that students have a comprehensive grounding in marketing, while opening up their opportunities to embrace the data and technological changes occurring in our industry which are transforming retail all over the world. The goal of this programme is to deliver a unique perspective and immersive experience where students can learn from each other, make connections, develop new skills, and be inspired to reach the next level within their marketing and retail careers.