Master in Advertising and Brand Responsibility, MA

The University of Oregon in Eugene is a public research university founded in 1875, known for strong programs in the arts, environmental science, journalism and business. Nestled in the Willamette Valley, the campus is notable for tree-lined quads, modern research facilities and a long-standing commitment to sustainability and civic engagement. With roughly 23,200 students and an active international community, UO blends rigorous academics with an engaged campus culture.

UO offers more than 215 programs at undergraduate and graduate levels, with many degrees featuring research, internships and community partnerships. Cross-disciplinary centers promote innovation and experiential learning, while faculty mentorship connects students to real-world projects. International learners can access academic advising, English support services and scholarship resources to help navigate study and research opportunities.

Eugene’s outdoors-oriented lifestyle complements campus life, offering hiking, cycling and cultural festivals that enrich student experience year-round. The university maintains robust student support including career services, housing assistance and mental health resources, plus active student organizations that foster inclusion. Living costs are moderate compared with larger US cities, and the international office provides guidance on visas, funding and housing options; athletic events and arts venues add vibrant social opportunities.

The Master in Advertising and Brand Responsibility, MA is for students seeking a career in advertising with a focus on social responsibility. This 1-2 year Master's degree helps students develop skills in marketing and brand management.

The curriculum covers subjects like consumer behavior, marketing research, and campaign planning, with hands-on components that help students create effective ad campaigns. Students learn to analyze market trends and develop strategic marketing plans.

Graduates can pursue careers as Advertising Managers, Brand Managers, Marketing Researchers, or Creative Directors, working for top advertising agencies, brands, or non-profit organizations.