Master's in Brand Management

Macromedia University offers a comprehensive range of undergraduate and postgraduate programs in fields such as media management, design, film and television, and business administration. What sets it apart is its strong emphasis on practical learning, close collaboration with industry leaders, and integration of cutting-edge technology. Students benefit from hands-on experiences, internships, and real-world projects, ensuring that they graduate not only with academic expertise but also with the practical skills and industry insights needed to excel in their chosen careers. Macromedia University's commitment to bridging the gap between education and industry has established it as a premier institution for students seeking success in the dynamic and competitive creative and media sectors.

From A for Apple to Z for Zalando: brands influence our purchasing decisions, are emotionally charged, and of the utmost importance for companies in all industries. In the Master’s programme Brand Management you will learn innovative strategies to build and manage strong brands in times of digital change.