Master in Brand Management

Macromedia University of Applied Sciences is a leading institution renowned for its practical-oriented approach to education and its strong focus on preparing students for careers in the creative and media industries. The university has quickly become a hub for innovation and creativity. Macromedia University offers a range of undergraduate and postgraduate programs in fields such as media management, design, film and television, and business administration. What sets it apart is its emphasis on hands-on learning, industry partnerships, and cutting-edge technology. Students benefit from close collaboration with industry professionals, access to state-of-the-art facilities, and opportunities for internships and real-world projects. This approach ensures that graduates are not only academically prepared but also equipped with the practical skills and industry insights needed to excel in their chosen careers. Macromedia University's commitment to bridging the gap between education and industry has made it a go-to destination for students aspiring to make a mark in the dynamic world of media and creative industries.

From A for Apple to Z for Zalando: brands influence our purchasing decisions, are emotionally charged, and of the utmost importance for companies in all industries. In the Master’s programme Brand Management you will learn innovative strategies to build and manage strong brands in times of digital change.