Master in Brand Management

Macromedia University of Applied Sciences, located in Munich, Germany, offers a unique experience for international students. Founded in 1993, this institution stands out for its strong focus on experiential learning, close industry partnerships, and cutting-edge technology integration. You will benefit from direct collaboration with professionals, access to modern facilities, and opportunities for internships and real-world projects.

Macromedia University specializes in areas like media management, design, film and television, and business administration, with 14 programs available. Specifically, you can explore fields that interest you, from the creative aspects of media and design to the business side of these industries. English is a key language used in many programs, helping you develop a strong command of the language alongside your chosen field.

In Munich, you'll find a city that offers a great balance of culture, history, and modern amenities. As a student at Macromedia University, you'll have access to facilities that support your academic and personal growth. For instance, you can engage in activities and clubs that cater to your interests, or take advantage of the city's rich cultural scene, which includes numerous museums, theaters, and music venues. This blend of academic rigor and cultural enrichment makes Macromedia University an attractive choice for international students looking for a holistic educational experience.

The Master in Brand Management is a 2-year program for students who want to learn about building and managing strong brands. This English-taught master's degree at Macromedia University of Applied Sciences in Munich focuses on innovative strategies for brands in times of digital change.

The curriculum covers subjects like brand management, marketing, and digital change. Students develop skills in creating and implementing brand strategies, and learn about the emotional importance of brands for companies. The program includes hands-on components to help students understand how to build and manage brands in real-world scenarios.

Graduates can pursue careers as Brand Managers, Marketing Managers, Brand Consultants, Digital Marketing Specialists, or Product Managers in various industries, including fashion, tech, and retail. They can work for companies like Apple, Zalando, or Nike, helping to create and manage strong brand identities.