Master's in Design in Brand Design and Strategy

ArtCenter College of Design has built a legacy of fostering innovation and pushing the boundaries of artistic expression. With a focus on practical, hands-on learning, ArtCenter provides a dynamic environment where students immerse themselves in the creative process, from conceptualization to execution. What sets ArtCenter apart is its commitment to preparing students for real-world challenges. The faculty comprises industry professionals and accomplished artists, ensuring that students receive guidance from experts deeply embedded in their respective fields. The college's programs span a wide range of disciplines, including graphic design, transportation design, and entertainment design, among others. With state-of-the-art facilities and a collaborative atmosphere, ArtCenter empowers students to transform their passion into impactful, visually stunning work, making it a hub for emerging talent in the world of design.

Become a leader in brand marketing by turning idea-generating into decision-making. In today’s marketing landscape, storytelling is as vital as visual assets. Brands have personalities, dimensions and broad themes that inform how consumers absorb and invest in brand products. In the online Master of Design in Brand Design and Strategy program at ArtCenter, you will approach successful branding from the perspectives of graphic design, business and leadership. You will learn how to turn intriguing ideas into compelling stories within a competitive global market that craves outstanding brand design. In ArtCenter’s online Master of Design program, you will explore the broader constructs of successful brand strategy, including audience, revenue streams, business practices, points of contact and messaging. With a focus on graphic design, you will deepen your skills in leading and managing teams while developing strategies for brand inception, adoption and integration. Through hands-on partnerships, you will apply your expertise in practical settings, whether you choose to display your potential in your current workplace or to form new networks for building your post-graduation career.