Master in Digital Marketing and e-Business (Full-time)

Abertay University in Dundee is a compact, innovative institution with a global reputation for pioneering programs in video games, cyber security, and applied technology. Founded in 1888, Abertay blends strong academic teaching with a distinctly vocational focus, offering a practical curriculum and active industry engagement. Students benefit from studios, labs, and project-based modules that reflect current practice across design, informatics, business, and applied sciences.

With around 4,500 students, Abertay provides a close-knit campus experience and extensive support for international learners, including visa guidance, orientation, and tailored welfare services. The university’s long-standing partnerships with games studios, tech firms, and public sector organisations create opportunities for placements, live projects, and collaborative research. Dundee itself is a creative, affordable city with growing tech and cultural sectors, making it an appealing base for study and part-time work.

Abertay graduates often move into high-impact roles in gaming, cyber security, software development, and data-driven industries thanks to industry-aligned modules and strong employer links. Prospective students should explore specific program content, placement options, and research projects to match their ambitions. For international applicants, early engagement with the admissions and international offices will help clarify entry requirements, English language expectations, and scholarship or funding opportunities.

The Master in Digital Marketing and e-Business at Abertay University is a 1-year degree for students who want to become digital marketing experts. It's taught in English and focuses on the latest digital marketing trends and strategies.

The curriculum covers subjects like digital marketing, e-business, and data analysis. Students develop skills like campaign planning, social media management, and market research. They also work on real-world projects to apply their knowledge and skills.

Graduates can work as Digital Marketing Managers, e-Business Consultants, Social Media Specialists, or Market Research Analysts. They can find jobs in marketing agencies, e-commerce companies, or digital media firms.