Master in Digital Marketing

Hong Kong Baptist University (HKBU) is a dynamic and forward-thinking institution located in Hong Kong. Established in 1956, it is a public research university with a strong emphasis on providing a liberal arts education. HKBU is known for its commitment to academic excellence, innovative research, and the holistic development of students. As a comprehensive university, HKBU offers a wide range of undergraduate and postgraduate programs across various disciplines, including arts, business, science, social sciences, and more. The university is recognized for its vibrant campus life, diverse student body, and global perspective. HKBU places a strong emphasis on research and has gained recognition both locally and internationally for its contributions to knowledge creation and innovation. The university's commitment to nurturing socially responsible and ethical leaders is reflected in its motto, "In Him, We Live." In various global university rankings, HKBU consistently stands out as one of the top institutions in Asia, underscoring its reputation for academic excellence and impact.

Develop the skills you need for a career in digital marketing on this specialist UK master’s course. Our academics combine research with expert knowledge, to incorporate the latest developments from the field into your learning. You’ll be well prepared to enter the industry, equipped with the skills that are most in demand. This course is ideal if you’re a business, economics, management or marketing graduate and want to specialise in the digital marketing field. It’s also a great opportunity if you have professional experience and want to expand your knowledge to benefit your career. MSc Digital Marketing is created and taught by industry experts and informed by our Business School and the Web Science Institute (centre for web research). This is a hands-on digital marketing course, including a real business marketing project and simulated consultancy exercise. You’ll learn concepts, discuss trends and analyse techniques in an interactive environment. 

In 1956, Hong Kong Baptist College was founded by the Baptist Convention of Hong Kong as a post-secondary college committed to the provision of whole-person education. In 1983, Hong Kong Baptist College became a fully-funded public tertiary institution. It gained university status in 1994 and was renamed Hong Kong Baptist University (HKBU). Today HKBU encompasses eight Faculties/Schools offering a range of undergraduate programmes, associate degree and higher diploma programmes as well as taught postgraduate programmes and research postgraduate programmes leading to the award of master and doctoral degrees.  It prides itself on its dual focus on teaching and research and encourages service to society among its staff and students.  Over the years, HKBU has remained committed to academic excellence and the development of the whole person and has gained a reputation as one of Asia’s finest institutions of higher learning. 7 Reasons for Choosing Hong Kong as a Study Destination • Be part of the “Chinese Adventure” with a Western heritage • Learning the Chinese language and culture • Safety, law and order • An exciting and vibrant city with lots to do • Many multinational corporations based in Hong Kong • Window to China • Gateway to Southeast Asia Why HKBU? • A Caring University The small class sizes allow for a more personalized learning experience. • Let Your Talent Shine There are more than 80 interest clubs and student societies. You will find your place to shine! • We Intern & Study in 40 Countries Each year, hundreds of HKBU students go abroad to intern and study in about 40 different countries. • We are Triple-crowned The School of Business is amongst the 1% of business schools worldwide accredited by the 3 leading international accreditation bodies focused on business education. • Top 100 Art & Design School The Academy of Visual Arts was ranked amongst the top 100 art & design schools in the QS World University Rankings in 2017. • The World is Our Campus Finance student Jason Choi, the sole winner of the CY Tung Scholarship from Hong Kong in 2017, spent a “Semester at Sea”. The 100+ days of eye-opening experiences in 11 countries have made a lasting impact on this aspiring youth committed to serving the world. • Musically Gifted Department of Music has been nurturing talents in music composition, such as Joyce Tang, a world-renowned composer whose works have been described by Ablaze Records as “incisive and brilliant … a fresh compositional voice”. • To the Edge of Our Planet Wilson Cheung is the first fully-qualified Chinese Arctic expedition tour guide in the world. A graduate from the Physical Education & Recreation Management, he was awarded 11 scholarships which took him to all corners of the world. • Be All You Can Be For the Big Screen: brought up in a grass-roots family, alumni Stevefat Chan dared to pursue his dream in big-screen filmmaking. With an HK$2 million budget sponsored by the Government, alumni Stevefat’s debut feature film was a huge success, scooping prestigious awards. • From the Street To National Theatre HKBU music graduate Nancy Li provides free music education to underprivileged children. She took some of them to perform at the National Centre for the Performing Arts in Beijing. • HKBU@OuterSpace School of Chinese Medicine’s research on microgravity and bone loss was the only project by a team outside Mainland China to be chosen for the maiden voyage of China’s first cargo spacecraft Tianzhou-1. • Dare to Care Professors Atara Sivan and Vicky Tam of the Department of Education Studies have developed a unique inter-generational learning community of HKBU students and staff, secondary school students and older adults. Library The University Library is committed to providing quality resources and services in support of the University’s teaching, research, and learning activities. HKBU librarians engage in teaching and instruction, providing learning opportunities that students do not receive in their regular classes. These are crucial to student success in academia and in the workplace. With the increasing importance of electronic information resources to the University’s teaching, learning, and research activities, the Library provides access to a comprehensive array of e-resources that are not freely available online. This is in addition to its substantial collections of physical materials. Currently, the Library provides access to: • 370+ databases • 125,400+ electronics journals • 1.31 million+ e-book titles • 1.25 million+ printed volumes • 153,000+ multimedia items Academic Community Hall The Academic Community Hall has the seating capacity of 1,346. It is suitable for classical concerts, orchestras, musicals, variety shows, ceremonies, religious functions and seminars, it also served as the competition venue for the Hong Kong Schools Music and Speech Festival for decades. Tsang Chan Sik Yue Auditorium The Tsang Chan Sik Yue Auditorium has the seating capacity of 400 and 4 extra wheelchair spaces. It is designed as a multi-purpose venue suitable for conferences, seminars, ceremonies, film shows and small-to-medium scale performances. Joint Sports Centre The Joint Sports Centre, which was opened in May 1995, is funded by the University Grants Committee. It is jointly owned and managed by the three universities: the City University of Hong Kong, Hong Kong Baptist University and The Hong Kong Polytechnic University. The Centre provides various kinds of outdoor sports facilities for use by students, staff and immediate family members and alumni. The sports facilities are used for training, competition and recreational activities. The Joint Sports Centre is located at 36 Renfrew Road Kowloon Tong, next to the Shaw Campus of the Hong Kong Baptist University. It takes about a 10-minute to walk from the Kowloon Tong or Lok Fu MTR station to the Centre. You can also reach the Centre by public mini-bus No. 25M / No.25MS from the Kowloon Tong MTR station or other public buses (103, 208, 2B, 2F, 3C, 7). Student Accommodation Student residence forms an integral part in realizing the University's vision of whole-person education of students. Under the supervision of the Office of Student Affairs, the Student Accommodation Section endeavours to provide safe, supportive and stimulating residential communities that embrace diversity, and encourage participation, learning and independence of students. Upon completion of hall residence, students are expected to reflect the importance of citizenship in communities, reach the appropriate level of self-discipline, and understand life aspirations and career goals. Catering Services The University does not operate any meal plan, mandatory or optional. Students can dine where they want, on or off-campus.  There are several eateries on campus. Cost per meal in the student cafeteria ranges from HK$25 to HK$45. East-West Encounters, Global Café and Outings The International Office’s East-West Encounters programme organizes the bi-weekly Global Café, Outings and numerous other activities for international full-time and exchange students throughout the semesters.  You may also decide to become a Student Ambassador for East-West Encounters, which will give you a chance to be part of the organizing committee with other HKBU students for these activities and outings. About HKBU International Hong Kong Baptist University is a learning community dedicated to providing whole-person education. They seek to create a diverse, inclusive and engaged community whereby students can learn from both inside and outside the classroom.  At the International Office, they are committed to providing support services and guidance to prepare students for the global age and future challenges. They actively work with all international students by providing them support and advice throughout their studies at HKBU. They promote study exchange/study abroad opportunities with institutions outside Hong Kong. They make great efforts to integrate their students by engaging them in co-and extra-curricular activities. These activities and interactions will help all students to build their international knowledge and cultural competency while they strengthen their communication skills. As they complete their studies at HKBU, they will be ready to meet the challenges of this global and innovative era and become informed global citizens.