Master's in Innovation and Tourism Marketing

UCAM Murcia offers a diverse range of undergraduate, graduate, and doctoral programs across various disciplines, including business, health sciences, humanities, and sports sciences. The university's strength lies in its commitment to innovation, internationalization, and fostering an environment of personal and professional growth. With a dedicated faculty and a strong emphasis on research and practical experience, UCAM ensures that students not only acquire academic knowledge but also gain valuable hands-on skills. The university's mission to prepare graduates who are not only well-versed in their respective fields but also possess a global perspective and a strong sense of ethics aligns perfectly with its vision of shaping responsible, informed, and empowered individuals ready to make a positive impact on society.

Spain is a world power in the tourism industry with extensive experience in research and development, that has allowed us to build up a wealth of knowledge which we feel urged to pass on to our students. In the last ten years, the introduction of new management systems and products has revolutionized the tourism industry. Today’s technological environment represents a challenge to the individual operator to compete on equal terms with all the different types of organizations in this sector. This new way of doing business has revolutionized the tourism sector, allowing it to benefit from the second largest percentage of internet searches and propelling it to number 1 in terms of internet monetary transactions. High quality, the ability to adapt quickly to change, personalized marketing, innovative products and the creation of new tourism experiences - these are all foundations on which the future of tourism rests.