Master in Innovation and Tourism Marketing (Online)

UCAM Murcia offers a diverse range of undergraduate, graduate, and doctoral programs across various disciplines, including business, health sciences, humanities, and sports sciences. The university's strength lies in its commitment to innovation, internationalization, and fostering an environment of personal and professional growth. With a dedicated faculty and a strong emphasis on research and practical experience, UCAM ensures that students not only acquire academic knowledge but also gain valuable hands-on skills. The university's mission to prepare graduates who are not only well-versed in their respective fields but also possess a global perspective and a strong sense of ethics aligns perfectly with its vision of shaping responsible, informed, and empowered individuals ready to make a positive impact on society.

The Master’s in Innovation and Tourism Marketing targets students who are passionate about the culture of innovation, technology, and marketing that is displayed in tourist organizations. Preferably, candidates must be graduates of a tourism related degree course, but we welcome applications from students of diverse academic fields. The Master’s in Innovation and Tourism Marketing is appropriate for students who want to acquire or expand their knowledge with regards to the set-up and management of operations aimed at innovation and marketing processes in the tourism sector. Therefore, prospective students should demonstrate general interest in tourism as a whole as well as in the innovative aspects of marketing, creativity and design of tourism products, communication, distribution and new technologies applied in this sector.