Master in Psychology: Social Influence (track)

The University of Amsterdam (UvA), founded in 1632 and located in the heart of Amsterdam, is one of the Netherlands’ most prestigious research universities. As a large, internationally oriented institution, UvA offers a wide range of programs across faculties such as humanities, social and behavioural sciences, economics and business, science, law, medicine and dentistry. Its metropolitan setting and historic campus combine with modern facilities to support a vibrant academic community.

UvA enrolls tens of thousands of students and provides hundreds of master’s and bachelor’s options, including many English-taught programs and research opportunities across more than 20 priority areas. The university’s strengths include interdisciplinary research institutes, strong international collaborations and a focus on societal impact. Students can access specialized research centres, internships in Amsterdam’s dynamic job market, and study abroad options via established exchange networks.

International applicants benefit from extensive support services, clear admissions guidance and housing assistance through university and partner residences. Studying in Amsterdam offers cultural diversity, excellent public transport and a creative, innovative urban environment. Graduates from UvA move into careers in academia, public service, business and the arts, drawing on the university’s rigorous training, research reputation and global connections.

The Master in Psychology: Social Influence is a 2-year program at the University of Amsterdam. It's for students who want to apply social-psychological knowledge to analyze and intervene in human behavior. This master's degree focuses on behavior with societal implications.

The curriculum covers topics like social influence, group dynamics, and behavioral change. You'll develop skills in areas like research methods, data analysis, and intervention design. The program also includes hands-on components, such as research projects and interventions, to help you apply theoretical knowledge in real-world settings.

Graduates of this program can pursue careers as Social Influence Specialists, Behavioral Scientists, Policy Advisors, Public Health Specialists, or Marketing Researchers. They can work in various industries, including government, healthcare, marketing, or education, and for employers like research institutions, non-profit organizations, or private companies.