Master's in Marketing & Communication Management

Istituto d'Arte Applicata e Design (IAAD) is a private design institute founded in 1978. It is known for its focus on applied arts and design education, offering programs in fields such as industrial design, interior design, communication design, and transportation design. IAAD emphasizes innovation, industry collaboration, and a practical approach to learning, with strong ties to major design companies and professionals. The institute has campuses in Turin and Bologna, positioning itself as a key player in the Italian and international design education landscape.

Digital communication comprises all aspects of communication, advertising, and marketing that are conveyed electronically.It is an area that is growing and increasing relevant and that expands its bounds both technologically but also as a means of communication, commerce, and entertainment.It is characterized by specific and diversified skills including; marketing to content management, programming sites and mobile apps to UX/UI design, social media management to semantic web, video making to search engine optimization (SEO), digital PR as well as e-commerce platform management and much more.

IAAD is dedicated to fostering creativity and technical expertise in design through a hands-on, project-based curriculum. It collaborates closely with industry leaders to ensure students gain real-world experience and professional networking opportunities. The school attracts students from various backgrounds, creating a diverse and dynamic learning environment. With a strong emphasis on sustainability and contemporary design trends, IAAD prepares graduates for careers in various design industries, both in Italy and globally.