Marketing

University of Quebec Trois Rivieres: The University of Quebec Trois Rivieres (UQTR), located in Trois-Rivieres, Canada, is a multidisciplinary institution known for its quality education and research. UQTR offers a wide range of programs in arts, sciences, business, health, and engineering. The university emphasizes practical training, research collaborations, and community engagement to enhance the learning experience and contribute to regional development.

How to improve the attractiveness of a business? How to develop a distribution network? Why does a consumer buy one brand over another? How to adapt a product or a service to the needs of a particular clientele? How do you go about doing market research? The Certificate in Marketing program provides specialized training aimed at answering such questions. It is a program built on our knowledge of the business world and the challenges it presents. Its general objective is to lead candidates to acquire theoretical and practical knowledge and to develop skills in the field of marketing that will enable them to develop a systematic management process, adapted to their field of interest. Program Objectives This program aims to train managers who, through a better understanding of the company and its markets, will be able to develop and apply a marketing plan. Its general objective is to lead the student to acquire theoretical and practical knowledge and to develop skills in the field of marketing that will enable him to develop a systematic management process adapted to his field of interest. The purpose of this program is to allow students with work experience or basic training in the field of marketing or in a related field to familiarize themselves with the analysis and decision-making tools specific to this field. 'studies.