Online Course in Digital Marketing Strategy

Digital marketing is a major component of marketing today. This course will equip you with practical digital marketing skills to help you build your business. You will learn about the digital marketing landscape and how digital technologies can be used to help businesses identify opportunities and minimize risk. Case studies will be used to demonstrate how digital supports business objectives, and how it can set enterprise apart. It’s essential to gain a greater understanding of your target customer so we’ll teach you how to create a user persona which will help you identify the different demographics, behaviours and needs of your consumers online. Finally, you will learn how to apply your new skills to future marketing activities by developing your own unique digital marketing strategy capable of outperforming competitors and achieving a set of business objectives. This is the second of two courses in the Professional Certificate in Digital Marketing Fundamentals.

The University of Edinburgh is a world-class research-intensive university that has been shaping the minds of students for over four centuries. Founded in 1583, it is one of Scotland's ancient universities and the sixth oldest university in the English-speaking world. The university is located in the beautiful and historic city of Edinburgh, which is known for its rich cultural heritage, stunning architecture, and lively atmosphere.

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