Post-Baccalaureate Diploma in Marketing and Data Analytics

Okanagan College, located in British Columbia with a campus in Kelowna, is a public college focused on hands‑on learning and student success. Since 1963 the college has offered practical programs across arts, sciences, business, health and technology, combining modern facilities with applied instruction to prepare graduates for local and global careers.

The college provides a wide selection of credential pathways, including diplomas, certificates and transfer options to universities, supported by experienced faculty and strong industry partnerships. Programs emphasise experiential learning, co‑op placements and applied projects that connect students directly with employers. International learners benefit from supportive services, small class sizes and targeted orientation to life and work in Canada.

Kelowna's lifestyle and regional economy offer plentiful internship and employment possibilities in technology, tourism, health services and the creative sector. Okanagan College is well suited to students seeking an affordable, practice‑oriented education with clear pathways to further study or immediate workforce entry. The college balances community engagement, industry ties and a welcoming campus culture for international students.

The Post-Baccalaureate Diploma in Marketing and Data Analytics is a two-year program for students with a bachelor's degree in business or science. It focuses on marketing and data science, providing a strong foundation in statistics and data analysis. This program helps students develop skills in data wrangling, visualization, and machine learning.

The curriculum includes courses like Data Wrangling and Visualization, Marketing, Elementary Applied Statistics, and Calculus and Linear Algebra with Business Applications. Students also learn about Machine Learning, Management Information Systems, and Regression Analysis. The program combines theoretical knowledge with practical skills, preparing students for a career in marketing and data analytics.

Graduates of this program can pursue careers as Marketing Analysts, Data Scientists, Business Intelligence Developers, Marketing Managers, or Data Analysts. They can work in various industries, including marketing, finance, and healthcare, and can be employed by companies, government agencies, or non-profit organizations.