Master in Social Media and Digital Marketing

The University of Exeter blends a proud history with a modern, research-led education. Founded from the Exeter Schools of Art and Science and granted university status in 1955, Exeter now serves over 30,000 students and welcomes more than 6,700 international scholars. Its four-campus model offers a city-centre and a coastal Cornwall experience, giving students access to diverse environments and communities.

Academically, Exeter is known for strong multidisciplinary research and high graduate employability. With 148 programs spanning humanities, sciences, medicine and engineering, students benefit from well-equipped laboratories, specialist facilities and close faculty engagement. Research centres tackle global challenges across climate, health and data, creating opportunities for undergraduates and postgraduates to join impactful projects and industry collaborations.

Student life is vibrant and supportive, with extensive services for international students, active societies and career support that helps graduates enter competitive job markets. Accommodation and campus facilities score highly, and the city of Exeter offers an appealing balance of history, culture and outdoor access. For students seeking a top-ranked UK university with a research focus, strong student support and clear pathways to employment, Exeter provides a welcoming and ambitious environment.

This program is designed for graduates and professionals who want to deepen their understanding of digital engagement. The MA in Social Media and Digital Marketing is a one-year full-time course that combines social science perspectives with practical business training. Ideal for those who thrive in dynamic environments, this program prepares students for leadership roles in social media strategy and digital marketing analytics.

Students will explore various subjects, including social media management, content creation, and digital marketing analytics. The curriculum emphasizes hands-on learning, allowing students to conceptualize and launch social media campaigns. By engaging with contemporary business practices, students will develop critical skills in tracking interactions and optimizing e-commerce activities, preparing them for a fast-evolving digital landscape.

Graduates can pursue diverse job titles such as Social Media Manager, Digital Marketing Analyst, Content Strategist, and Marketing Consultant. They will find opportunities in various sectors, including advertising, media, and non-profit organizations. The skills acquired in this program are transferable, enabling graduates to adapt to different roles within the marketing and communications fields.