The Art of Storytelling

IESE Business School, Barcelona is a globally recognised business school in Spain known for MBA programs Barcelona, executive education and leadership development. Founded in 1958, IESE combines academic rigor with a values-based approach to business education, attracting students seeking top business schools Europe and responsible leadership training. Prospective international students searching for MBA Barcelona or study in Spain will find IESE's global reputation and strong alumni network particularly appealing.

The school offers a wide range of programs including full-time MBA, Executive MBA, doctoral studies and custom executive education focused on strategy, finance and entrepreneurship. IESE is noted for small cohort sizes, case-based teaching, international study modules and corporate partnerships that enhance employability and career outcomes. SEO keywords such as MBA programs Barcelona, business school Spain and executive MBA reflect the practical program strengths and career-focused curriculum.

For international students considering study in Spain, IESE delivers extensive student support, global exchange opportunities and career services that connect graduates with multinational employers. The campus experience in Barcelona complements academic life with access to Europe’s startup scene and multinational headquarters. IESE remains a leading choice for those prioritising ethical leadership, global business education and a strong return on investment in an internationally ranked business school.

The Art of Storytelling, offered online by IESE Business School in Barcelona, invites students of all backgrounds to master the craft of compelling narrative in a single, immersive week. Priced at just USD 120, this non‑degree program is taught in English and requires no prior education beyond pre‑high school, making it ideal for aspiring marketers, leaders, or creative professionals seeking to sharpen their communication skills. Through a blend of video lectures, interactive workshops, and peer feedback, you’ll discover how stories shape perception, influence decisions, and build lasting connections.

Curriculum highlights include the anatomy of a story, character development, plot structure, and the strategic use of emotion and pacing. Participants engage with real‑world examples from business, media, and literature, then apply techniques to craft their own narratives for presentations, pitches, or digital content. Expert facilitators from IESE bring a wealth of industry experience, offering personalized guidance on voice, tone, and audience engagement. By the program’s conclusion, you’ll have a polished story portfolio ready to showcase your newfound expertise.

Beyond technique, the course fosters confidence and cultural awareness, encouraging participants to draw on diverse perspectives to enrich their storytelling. A digital certificate from IESE Business School validates your achievement and enhances your professional profile. Whether you aim to inspire teams, captivate customers, or simply tell your personal story more powerfully, this concise, affordable program provides the tools and feedback needed to make every narrative count.