Bachelor in Tourism Management

Tourism Management covers the planning, operation, and marketing of tourism-related businesses and destinations, including hotels, travel agencies, tour operations, and hospitality services. Typical coursework includes tourism marketing, hospitality management, travel and tour operations, destination management, tourism economics, and general business subjects such as accounting, human resources, and finance. Students learn how tourism businesses attract and serve visitors, manage operations, and respond to seasonal and market fluctuations, along with the broader economic and cultural role tourism plays in a region. The program blends business management principles with tourism-specific knowledge of hospitality operations and destination marketing. Career paths include roles in hotel and resort management, travel agency operations, tour planning, event and destination marketing, and tourism policy or consulting. This 4-year bachelor program is offered at Yeditepe University in Istanbul, Turkey, with instruction delivered in English. Istanbul, as one of the most visited cities in the region with a large hospitality and tourism industry, offers students exposure to a wide range of tourism businesses and practical opportunities connected to their studies. The program aims to prepare graduates for management roles across the diverse businesses that make up the tourism and hospitality sector.