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Where International Students Come From: Major Source Markets and How to Recruit From Them in 2026

July 14, 2026
Where International Students Come From: Major Source Markets and How to Recruit From Them in 2026
Quick Summary

India and China alone make up about 37% of all international students studying abroad. But where students come from is changing fast. India's numbers fell for the first time in years, China's are down by a third since 2019, and a group of fast-growing markets, Nepal, Bangladesh, Pakistan, Nigeria, and Vietnam, is now hitting record highs. This report looks at the top source countries, the trends, why students leave, what they can afford, and where they are going.

In our last article we mapped where international students are heading in 2026. We calculate there are over 7.5 million students currently studying abroad worldwide. QS predicts 9 million by 2030.

The demand is not evenly spread but it is shifting. It is concentrated in a small group of countries with young populations, rising but constrained middle classes, and not enough university places or graduate jobs at home, but it is undergoing change with students from a large number of source markets.

Key insights

The Market

India and China are a Declining Share Overall, Still Dominant in Big 4

The Growth of Large Numbers of New Source Markets

A breakdown

Source marketStudents abroad (latest)TrendTop destinations
India1.25 million (2025)Down 5.7% in higher education in 2025, the first decline after three years of growth.Canada, United States, United Kingdom, Australia, Germany
Mainland China900,000 (2025)A near 20% decline from its 2019 high as demand shifts toward Asian destinations.United States, Australia, United Kingdom, Japan, South Korea
United States298,180 (2023/24)Up 6% in 2023/24, but mostly short-term study abroad.Italy, Spain, United Kingdom, France, Japan
Vietnam250,000 (2025)Expanded rapidly to about 250,000 by 2025, driven by a fast-growing middle class and demand in East Asia and Australia.South Korea, Japan, Australia, United States, China
Nigeria142,000 (2023)Up 98% in four years.United Kingdom, Canada, United States, Germany, France
Germany137,200 (2023)Large and stable, mostly intra-European degree and Erasmus mobilityAustria, Netherlands, Switzerland, United States, United Kingdom
South Korea126,000 (2025)Undergraduate mobility down about 20% since 2019, a large but shrinking market amid demographic decline.United States, Canada, Japan, Australia, United Kingdom
Uzbekistan120,563 (2023)A fast-growing Central Asian marketRussia, South Korea, Kyrgyzstan, Kazakhstan, Turkey
France115,006 (2023)
Large and stable, mostly intra-EuropeanCanada, Belgium, United Kingdom, Switzerland, Germany
Nepal115,000 (2025)One of the world's highest senders, with an outbound mobility ratio of 19%, nearly 10 times that of India or China.Japan, Australia, United States, United Kingdom, Canada
Pakistan114,849 (2023)Among the world's fastest-growing source markets, especially for postgraduate study.United Kingdom, China, Australia, United States, Germany
Brazil110,000 (2023/24)Latin America's largest source, driven mostly by English-language study.Portugal, Argentina, Canada, United States, Australia
Syria105,160 (2023)Driven by conflict and displacementTurkey, Germany, Lebanon, Egypt, Jordan
Iran99,161 (2023)
Steady, constrained by visas and sanctionsTurkey, Germany, United States, Canada, Italy
Ukraine95,630 (2023)
Sharply reshaped by the warPoland, Germany, Czech Republic, Italy, Slovakia
Japan91,054 (2024)
Back to about 90% of pre-pandemic levels, shifting toward Asia-PacificUnited States, Australia, Canada, United Kingdom
Philippines90,000+Rising about 10% a year, strong English proficiency and diaspora ties.Canada, Australia, Taiwan, United States, United Kingdom
Italy86,837 (2023)Mostly intra-European, with brain drain and Erasmus driving the outflow.France, Spain, Austria, Germany, United States
Kazakhstan75,396 (2023)Major transformation, with fast growth supported by the Bolashak ScholarshipRussia, Turkey, Czech Republic, United States, Kyrgyzstan
Morocco75,186 (2023)A major Francophone source, heavily concentrated in FranceFrance, Spain, Canada, Germany
Colombia75,000 (2026)Latin America's standout source, split between English and Spanish-language destinations.Argentina, Australia, Spain, Canada, United States
Indonesia70,174 (2023)Growing steadily, with Australia, Malaysia, and Japan among top choicesAustralia, Malaysia, United States, Japan, United Kingdom
Malaysia70,000 (2025)A TNE host and steady source, shifting toward mainland China and away from the US.Australia, Mainland China, United Kingdom, Taiwan, United States
Egypt68,024 (2023)Growing, split between the Gulf and EuropeSaudi Arabia, UAE, Turkey, Germany, United States
Türkiye66,914 (2023)Graduate emigration up 25% between 2015 and 2023, led by engineering and IT, amid economic and political pressureGermany, United States, Bulgaria, Azerbaijan, France
Russia65,389 (2023)
Constrained by sanctions and isolationGermany, Czech Republic, Kazakhstan, United States, France
Turkmenistan
62,124 (2023)
Very high outflow relative to populationRussia, Turkey, Belarus, Ukraine, Uzbekistan
Taiwan60,000 (2023)
Steady, heavily US-focusedUnited States, Australia, Japan, United Kingdom, Canada
Canada
52,121 (2023)
Mostly short-haul to the United KingdomUnited Kingdom, United States, Australia, France, Ireland
Azerbaijan
50,821 (2023)
Concentrated in Turkey and RussiaTurkey, Russia, Ukraine, Germany, United Kingdom
Spain50,755 (2023)
Intra-European and Erasmus-drivenFrance, United States, Germany, United Kingdom
Bangladesh49,151 (2023)Rising fast, roughly tripling over 15 years, with sharp recent growth to the US, Australia, and GermanyAustralia, United States, United Kingdom, Germany, Canada

India

India is currently the world's largest source of internationally mobile students and the top source country for the US, UK, Canada, and Australia.

Over 1.25 million Indian students were studying abroad in 2025 across 153 countries, according to Ministry of External Affairs data tabled in parliament. This is a 5.7% decline from the 1.33 million recorded in 2024, the first decline in years.

Canada hosts the largest Indian student population anywhere at 427,085, and India is the top source country for the United States, with about 363,019 (over 31% of international students) Indian students in the US.

India Gate
India Gate

Indian demand is overwhelmingly career-driven. In research commissioned by City St George's, University of London, 97% of Indian students said they want education that leads directly to a job, which is why post-study work rights and graduate employability now weigh more heavily than prestige.

Currency depreciation and tuition increases pushed the overall cost of studying abroad up an estimated 10% to 12% during the year, and study-abroad remittances from India fell to their lowest level in eight years. Tighter policy across every major destination compounded the pressure, and the effect is a more cautious, value-conscious buyer who is increasingly weighing lower-cost STEM and medical options in Germany, Russia, Georgia, and Kyrgyzstan, alongside the international branch campuses now opening inside India.

Where Indian students go (top 5 destinations by enrolment, latest official data):

  1. Canada: 408,000 (2026)
  2. United States: 363,019 (2024/25)
  3. United Kingdom: 146,480 (2024/25)
  4. Australia: 110,662 (2026)
  5. Germany: 59,419 (2024)

China

China is the second-largest source of international students, having held the top spot for two decades. The outbound flow has plateaued since the pre-pandemic peak, and returnees are climbing fast as overseas job and visa options narrow and China pulls graduates home for its high-tech sectors.

China has 900,000 students abroad. Ministry of Education reported 495,000 students returned from overseas in 2024, up 19.1% on 2023. Over the longer arc, 8.88 million Chinese went abroad to study between 1978 and 2024, and 6.44 million of those who finished have returned.


Chinese students

The core motivation of students is a difficult domestic graduate market: with youth unemployment high, study abroad is a route to differentiation rather than a guaranteed job at home. But the calculation has become far more cost-conscious. Families now weigh return on investment, destination choice is diversifying toward closer, and cheaper Asian options such as Japan, South Korea, and Singapore.

Where Chinese students go (top 5 destinations by enrolment, latest official data):

  1. United States: 265,919 (2024/25)
  2. Australia: 159,860 (2026)
  3. United Kingdom: 143,200 (2024/25)
  4. Japan: 123,485 (2024)
  5. South Korea: 78,529 (2026)

We will have an online webinar for institutions exploring the latest trends of Chinese students. Learn more and register here.

United States

The United States is also a major source of outbound students, but of a different kind. American mobility is overwhelmingly short-term, for-credit study abroad, a summer or a single semester that counts toward a US degree, rather than students leaving to finish a full degree overseas. Numbers have recovered strongly since the pandemic.

In 2023/24, 298,180 US students studied abroad for academic credit, up 6% on the previous year, according to IIE Open Doors. Only about 10% of US undergraduates study abroad during their degree, and nearly two-thirds go to Europe.

Italy, Spain, the United Kingdom, and France together take about 45% of all US study-abroad students, and Japan became the fifth-largest destination for the first time in 2023/24, growing 16%. Most trips are short: around 40% are summer programmes, and only about 2% last a full academic year.

The motivation is different too. For American students, study abroad is usually about language, cultural experience, and academic credit within a US degree. Business and management and the social sciences are the most popular fields.

Where US students go (top 5 destinations by enrolment, latest official data):

  1. Italy: 45,067 (2023/24)
  2. Spain: 36,826 (2023/24)
  3. United Kingdom: 36,450 (2023/24)
  4. France: 16,740 (2023/24)
  5. Japan: 11,217 (2023/24)

Vietnam

Vietnam is one of the fastest-growing and most diversified source markets in the world. The students spread across more destinations than almost any other nationality, and numbers are at a record high.

More than 250,000 Vietnamese students were studying abroad in 2025, according to Vietnam's Ministry of Education and Training. In 2025, Vietnam overtook China as the largest source of international students in South Korea with 115,131 students, and Vietnam is now the fourth-largest international student group in Australia and reached its largest-ever total in the United States.

school in Vietnam
School in Vietnam

Vietnam's demand is powered by a fast-expanding economy and a rising middle class. GDP growth is targeted at 6% to 8% for 2026, and the middle class has roughly doubled to about 26% of the population since 2023, with a projection that it could pass 50% by 2030. More families can suddenly afford study abroad, and Vietnamese culture has long prioritised it. Vietnamese are mostly pragmatic and cost-aware, which is why they are choosing closer and more affordable destinations such as South Korea, Japan, Taiwan, and China. Youth unemployment is around 9%, low by global standards, so the motivation is opportunity and mobility.

Where Vietnamese students go (top destinations, latest official data):

  1. South Korea: 115,131 (2025)
  2. Japan: 43,366 (2025)
  3. Australia: 33,000 (2025)
  4. United States: 25,584 (2024/25)
  5. China: 25,000 (2025)

Nigeria

Nigerian students abroad rose 98% in four years across 21 major destinations, making Nigeria one of the largest sending countries. The UK is the leading destination, hosting 38,040 Nigerian students in 2024/25, though new entrants fell 36% that year as the naira weakened and the UK's dependent ban took effect. Canada issued 58,855 study permits to Nigerians in 2024, and the US enrolled around 21,487 Nigerian students in 2024/25.

Nigerian students
Nigerian students

Study abroad in Nigeria is closely tied to "japa," the mass drive to emigrate for good. In PiggyVest's 2023 savings survey, 49% of Nigerian savers said they were saving to relocate abroad, and study is often the pathway. Families have poured enormous sums into it: the Central Bank of Nigeria reported that Nigerians spent about $28.65 billion on foreign education between 2010 and 2020. The pressure now is economic. The steep fall in the naira, alongside the UK's dependent-visa ban, drove the drop in UK enrolments, and affordability has become the central constraint. On top of that, the US placed Nigeria under partial travel restrictions effective 1 January 2026, suspending new student visas, which removes a major destination for new applicants and pushes demand toward the UK, Canada, and continental Europe.

Where Nigerian students go (top destinations, latest official data):

  1. United Kingdom: 38,040 (2024/25)
  2. Canada: 58,855 (2024)
  3. United States: 21,487 (2024/2025)
  4. Germany: 9,873 (2023/24)
  5. France: 2,000 (2026)

Germany

Germany is one of Europe's largest source markets, and its students stay close to home. Most German students who go abroad head to neighbouring European countries, drawn by proximity, a shared language, low or no tuition, and Erasmus mobility. Many also go abroad for degrees that are hard to get into at home, medicine above all, where Germany's strict entry limits push students to Austria and the Netherlands.

About 137,200 German students were enrolled at universities abroad in 2023, according to the Federal Statistical Office (Destatis).

Austria is by far the top destination, helped by a shared language and open access to popular subjects, followed by the Netherlands, Switzerland, and the English-speaking US and UK. Unlike students from South Asia or Africa, German mobility is overwhelmingly within Europe and often short-term through Erasmus.

The motivation is opportunity and access. German students weigh course availability, subject fit, and the chance to study in another European system, and many return home to a strong graduate job market.

Where German students go (top destinations, latest available data):

  1. Austria: 47,000 (2022/23)
  2. Netherlands: 18,240 (2026)
  3. Switzerland: 12,400 (2021)
  4. United States: 9,123 (2024/25)
  5. United Kingdom: 6,780 (2024/25)

South Korea

South Korea is one of the world's largest outbound markets, but it is shrinking and changing. Undergraduate mobility is down about 20% since 2019, and vocational enrolments have dropped 35%.

South Korea sends about 126,000 students overseas each year, according to Times Higher Education. Demand remains resilient but sits below pre-pandemic levels because of demographic decline.

Seoul, South Korea
Seoul, South Korea

South Korean students are choosing the United States with more than 42,000 Korean higher-education students, over 40% of the total, though its pull is weakening as families weigh cost and outcomes. Japan and Australia each take roughly 13% to 14% of outbound Korean students, and European destinations such as Germany and the Netherlands are gaining ground.

The traditional motivation is studying an English-language degree from a prestigious Western university, long a strong signal in Korea's competitive job market. But students and parents now decide on return on investment and long-term career outcomes (which is also mentioned in most markets), and they are highly sensitive to policy and cost changes. As one panellist put it, Korea is becoming "a smaller but more selective and higher-expectation market."

Where South Korean students go (top destinations, latest official data):

  1. United States: 42,293 (2024/25)
  2. Canada: 15,000 (2025)
  3. Japan: 14,579 (2024)
  4. Australia: 12,416 (2026)
  5. United Kingdom: 5,150 (2024/25)

Nepal

Nepal is one of the highest-intensity source markets in the world. From a population of about 30 million it sends a huge share of its young people abroad, and demand is still climbing. Nepal's presence is largest in Japan, where it became the second-biggest source country after China with 100,239 students in 2025.

Nepal's Ministry of Education, Science and Technology issued 112,593 No Objection Certificates for foreign study in fiscal year 2023/24, the highest on record, and more than 543,000 NOCs were approved between 2018/19 and mid-2024/25. The NOC counts students cleared to leave in a given year, so destination-country enrolment totals often run higher.

Kathmandu, Nepal
Kathmandu, Nepal

The motivation is economic mobility in a country where one in three households depends on remittances and youth unemployment is above 20%. A Kathmandu student told the New York Times that sending someone abroad is "almost like an unsaid tradition."

Where Nepali students go (top destinations, latest official data):

  1. Japan: 100,239 (2025)
  2. Australia: 60,732 (2026)
  3. United States: 24,890 (2024/25)
  4. United Kingdom: 24,435 (2024/25)
  5. Canada: 20,005 (2024)

Brazil

Brazil is Latin America's largest source market, and its outbound flow is unusual: most Brazilians who go abroad are studying English, often with a plan to work or move into higher education later, rather than enrolling directly in a full degree.

More than 110,000 Brazilian students were abroad in 2023/24 at all levels, including language study, according to ICEF, while UNESCO counts about 89,150 in higher education specifically. Demand is strong but price-sensitive.

The drivers are social mobility and a domestic system that leaves most young Brazilians without a degree, only about 18% of the workforce holds one. English proficiency is low, so language study leads, and cost and scholarships weigh heavily on where students go. Portugal is the top destination for full degrees thanks to the shared language, while Canada, the UK, the US, Ireland, and Australia lead for English-language study.

Where Brazilian students go (top destinations, latest available data):

  1. Portugal: 42,000 (2024)
  2. Argentina: 20,515 (2020)
  3. Canada: 19,452 (2022)
  4. United States: 17,277 (2024/25)
  5. Australia: 15,528 (2026)

Pakistan

Pakistan is one of the world's fastest-growing source markets, and the British Council expects it to be among the biggest contributors to outbound mobility over the next decade, alongside China, India, Nigeria, and Bangladesh. Demand is heavily postgraduate, the UK dominates for historical and family reasons, and China has grown into a major destination through scholarships.

More than 100,000 Pakistani students are abroad, a number rising quickly given that Pakistan has the largest youth demographic in the world and the third-largest college-aged population after India and China. Pakistan's tertiary enrolment ratio was just 13% in 2023, so unmet demand for higher education is severe.

Pakistan became the third most common source country for new UK international students in 2024, up from eleventh in 2019, with over 35,500 UK study visas issued that year. The US is smaller but rising fast, with F-1 visa issuances up nearly 40% in the 2024 fiscal year.

Lahore, Pakistan
Lahore, Pakistan

The motivation is a high-quality foreign degree for better career prospects. Affordability is the central constraint: the rupee sank to around 278 per US dollar by mid-2024, and persistent inflation has squeezed even middle-class families, so scholarships and the ability to work during and after study strongly shape destination choice. Malaysia and Saudi Arabia are recruiting with scholarships, and in 2024 Pakistan's Higher Education Commission opened the door to foreign branch campuses through a revised transnational education policy.

Where Pakistani students go (top destinations, latest official data):

  1. United Kingdom: 48,335 (2024/25)
  2. China: 25,000 (2025)
  3. Australia: 17,267 (2026)
  4. United States: 13,165 (2024/25)
  5. Germany: 9,800 (2026)

Philippines

An estimated 90,000+ Filipino students study abroad, based on major destination data. Strong English proficiency, deep diaspora networks, and demand for business, health, hospitality, and IT programmes make the Philippines a natural fit for English-medium institutions. Canada and Australia are by far the top destinations.

Filipino numbers are rising about 10% a year, and the US reached a 15-year high for Filipino students in 2023/24.

Where Filipino students go (top destinations, latest available data):

  1. Canada: 62,835 (2024)
  2. Australia: 21,776 (2026)
  3. Taiwan: 5,536 (2025/26)
  4. United States: 4,100 (2023/24)
  5. United Kingdom: 1,225 (2024/25)

Kazakhstan

Kazakhstan is the largest source market in Central Asia and Russia, helped by proximity, the Russian language, and affordable or free places. Turkey, Central European countries, and the US follow, and government scholarships such as Bolashak actively fund study abroad.

About 90,333 Kazakh students were studying abroad in 2020. Limited capacity at home and strong demand for foreign qualifications drive the flow.

Kazakh students weigh cost, language, and proximity. Russia remains the default for its shared language and low cost, while Turkey draws students on cultural ties and Western destinations attract those seeking English-language qualifications.

Where Kazakh students go (top destinations, latest available data):

  1. Russia: 60,000 (2026)
  2. Turkey: 8,864 (2022)
  3. Czech Republic: 3,000 (2019)
  4. United States: 3,000 (2026)
  5. Kyrgyzstan: 2,700 (2025)

Italy

Italy is a significant European source market, and its outbound flow is shaped as much by weak graduate prospects at home as by the pull of study abroad. High youth unemployment and long-running concerns about brain drain push many young Italians to study, and often stay, elsewhere in Europe.

About 77,500 Italian students study abroad, most of them within Europe. France, Spain, Austria, Germany, and the UK are the main destinations, with Erasmus mobility feeding much of the flow.

Italian students weigh course quality, English-taught programmes, and job prospects, and a meaningful share do not return home, which is why brain drain remains a concern for Italian policymakers.

Where Italian students go (top destinations, latest official data):

  1. France: 22,044 (2024/25)
  2. Spain: 22,688 (2021/22)
  3. Austria: 11,000 (2026)
  4. Germany: 10,154 (2023/24)
  5. United States: 6,744 (2024/25)

Colombia

Colombia is Latin America's standout source market. Its students split between English-language destinations, led by Australia, and nearby Spanish-language options like Argentina and Spain, giving it one of the most balanced destination profiles in the region.

About 75,000 Colombian students study abroad, according to ICEF. Cost is the biggest driver: affordable, Spanish-language study in Argentina and Spain sits alongside English-language and vocational courses in Australia, where much of the growth comes from language study. Colombia also reached a record high in the US in 2024/25.

Family involvement in the decision is unusually strong in this market, so recruiters need a long-term presence and clear communication with parents.

Where Colombian students go (top destinations, latest official data):

  1. Argentina: 20,000 (2023)
  2. Australia: 18,731 (2026)
  3. Spain: 18,000 (2023)
  4. Canada: 15,200 (2023)
  5. United States: 10,213 (2024/25)

Malaysia

Malaysia is both a major transnational education host and a steady source of outbound students.

More than 70,000 Malaysian students study abroad. Proximity, English-medium schooling, and established UK and Australian pathways drive much of the flow, while affordability and scholarships increasingly pull students toward Asian destinations.

The clearest recent shift is toward mainland China. Ethnic Chinese Malaysian students who once chose Taiwan are increasingly picking mainland Chinese universities, and Malaysia has been redirecting students away from the US as visa and cost pressures grow.

Where Malaysian students go (top destinations, latest official data):

  1. Australia: 12,075 (2026)
  2. Mainland China: 12,000 (2025)
  3. United Kingdom: 11,800 (2024/25)
  4. Taiwan: 9,686 (2024)
  5. United States: 4,816 (2023/24)

Morocco

Morocco is one of Africa's largest source markets, and its outbound flow is heavily shaped by language and history. France dominates by a wide margin, thanks to a shared language and long-standing ties, followed by Spain, Canada, and Germany.

About 63,001 Moroccan students were studying abroad in 2020. Limited places at home and strong demand for European qualifications keep the numbers high.

Moroccan students weigh cost, language, and post-study opportunities. France remains the natural first choice, but Canada is actively recruiting Francophone students, and Spain and Germany draw growing numbers as students diversify.

Where Moroccan students go (top destinations, latest available data):

  1. France: 42,015 (2024/25)
  2. Spain: 11,244 (2022/23)
  3. Canada: 10,310 (2023)
  4. Germany: 7,398 (2023/24)

Indonesia

Indonesia is a large, steadily growing source market, students overwhelmingly stay in the region, drawn by proximity and cost, with Australia and Malaysia dominating. The government also actively funds outbound mobility, which shapes where students go.

About 62,800 Indonesian students are studying abroad, according to UNESCO latest data (2022).

Australia is hosting 22,147 Indonesian students in 2026 and a record of around 24,000 in 2025, helped by geographic proximity. Malaysia is the second choice at 11,293 (2025), reinforcing how much of Indonesian demand stays within Southeast Asia and Australasia rather than heading to the Big Four.

Jakarta, Indonesia
Jakarta, Indonesia

Indonesian demand is shaped by a graduate labour market that cannot absorb a very young population: youth unemployment is around 16%, more than double the rate in Vietnam or Thailand, and informal work is widespread. That makes employability and post-study work the messages that land hardest here. Affordability matters too, with the rupiah trading near 16,700 per US dollar after depreciating about 7% over the past year, which reinforces the appeal of nearby, lower-cost destinations. Government scholarship and mobility schemes such as IISMA and LPDP are a distinctive feature of this market, funding students and steering flows, and helping drive growth in US short-term and graduate study in particular.

Where Indonesian students go (top destinations, latest available data):

  1. Australia: 22,147 (2026)
  2. Malaysia: 11,293 (2025)
  3. United States: 8,104 (2024/25)
  4. Japan: 5,397 (2024)
  5. United Kingdom: 4,830 (2024/25)

Bangladesh

Bangladesh is also one of the fastest-growing source markets in the world. The number of students going abroad has roughly tripled over 15 years, and growth to the US, Australia, and Germany has been especially sharp since 2023.

UNESCO counted 52,799 Bangladeshi students abroad in 2023. Australia has become the largest destination, with 27,831 Bangladeshi students in 2026. In the United States, there were 20,156 Bangladeshi students in the 2024/25 academic year, making Bangladesh the ninth-largest source country, a 17.9% increase on the previous year.

Bangladeshi students
Bangladeshi students

Bangladeshi demand is driven by a very young population and an economy under strain. Bangladesh has 172 million people, 49% of them under 24, and its currency has fallen about 30% against the US dollar in under three years, with inflation running high and 2026 GDP growth downgraded to around 4.9%. Remittances are a major share of GDP, so families view study abroad as both education and a route to work overseas. Affordability is pushing students toward tuition-free Germany and lower-cost regional options such as Malaysia, China, and Japan, often chasing scholarships. The major obstacle is US visa refusals, which ran around 73% for Bangladeshi F-1 applicants in 2025, so demand increasingly redirects to Australia, Germany, and the UK where the odds are better.

Where Bangladeshi students go (top destinations, latest official data):

  1. Australia: 27,831 (2026)
  2. United States: 20,156 (2024/25)
  3. United Kingdom: 11,530 (2024/25)
  4. Germany: 8,076 (2024/25)
  5. Canada: 15,800 (2023)

Why population size puts India and China on top

The simplest reason India and China dominate the rankings is that they are the two most populous countries on earth. India's population reached about 1.45 billion in 2024 and China's about 1.41 billion, so the two together account for more than a third of all humanity.

When a third of the world's young people live in just two countries, it is no surprise that those countries also produce the largest numbers of students who study abroad.

Absolute volume favors the giants, but it doesn't show intensity. India sends more than a million students abroad out of a population of 1.45 billion, while Nepal sends 110,000 out of roughly 30 million. On a per-capita basis, Nepal, and several other small markets, send a far higher share of their young people overseas than India or China do.

Markets like Nepal, Vietnam, and the Philippines punch well above their weight relative to their size, which is exactly why they are becoming so attractive to recruiters looking past the two crowded giants.

A market can be smaller in absolute terms but more concentrated, more loyal to a particular destination, and far less contested by competitors.

8 emerging source markets

Beyond the large source countries, these smaller markets are growing fast and remain under-recruited:

Saudi Arabia

About 65,000 Saudi students studied abroad in 2022, most of them on government scholarships. The US and UK lead, with 12,702 in the US (2024/25) and 9,735 in the UK (2024/25).

Uzbekistan

Nearly 29,000 Uzbek students studied abroad in 2025, one of Central Asia's fastest-growing source markets, with Russia the main destination.

Mexico

About 36,922 Mexican students studied abroad in 2022. The United States is the top destination with 15,652 (2024/25) Mexican students, and given proximity and strong demand for language study.

Myanmar

More than 17,000 Myanmar students study abroad, with Thailand and Japan the top destinations (around 3,700 and 3,500 respectively) and Western countries drawing degree-seekers. In the UK, there are 2,665 (2024/25) Burmese students.

Thailand

Around 32,066 Thai students study abroad in 2020, with Australia, the UK, and the US the leading destinations, a modest post-pandemic rebound. In Australia, there are 14,322 (2026) Thai students. In the UK, there are 5,895 (2024/25) Thai students.

Sri Lanka

Sri Lankan outbound demand is driven by a wide gap between higher-education supply and demand at home. In Japan, there are 17,626 (2025) Sri Lankan students. In Australia, there are about 17,339 (2026) Sri Lankan students. In the UK, there are 6,145 (2024/25) Sri Lankan students. In Canada, there are 8,075 Sri Lankan students, up 443% from 2019.

Ghana and Kenya remain the fastest-growing African markets beyond Nigeria.

Transnational education

Transnational education trend (TNE) is a fastest-growing way to reach source-market students without moving them across a border. Instead of bringing the student to the campus, part of the campus comes to the student, through branch campuses, dual and joint degrees, and articulation partnerships with local institutions. There are already more than 380 international branch campuses, and UK institutions alone taught over 600,000 students through TNE, with UK TNE exports growing 17% in 2024.

The "2+2" model where a student studies two years at a partner institution at home and two years on the overseas campus, along with its variants (3+1, 2+1, and dual-degree articulation). It cuts costs, folds the visa step into a single later application, and lets families test the relationship before committing to a full move abroad.

Beyond the headlines

Big markets are really made up of many smaller ones, and grouping them doesn't show that. A student in Shanghai and a student in Guiyang can be quite different, so treating "China" as one single market misses a lot of nuance and different trends. The same is true everywhere: a market like Tunisia may look small in the totals, yet still be growing fast and full of strong students. The best opportunities are usually the ones other universities overlook, and highly independent on where there is a strong market fit for each university.

Digital marketing enables a more diverse number of students from different markets. Reaching students online, in their own language, lets you recruit a far more diverse mix of students across many markets at once, including the smaller ones with less developed agent networks.

That's what we specialise in at Global Admissions. One of the trends is that students are exploring and applying to an increasing number of institutions and destinations. We help universities around the world to reach the growing numbers of students who are researching online. This helps attract students that are outside the main markets, which increases diversity, quality, and reduces risk and reliance on key markets.

Learn More about Attracting Students on Global Admissions

Global Admissions has spent over 15 years helping universities across the UK, Germany, Italy, Malaysia, Norway, and China build these pipelines, from online open days to direct-to-student campaigns. You can see examples in our success stories and case studies. Request a call with us, or claim your university profile.

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Note on data:

380,000 international students from 191 countries and regions were studying in China during the 2024/25 academic year but there is not yet an official release regarding the origin of international students. China is increasingly popular as a host country for international students.

Sources

This article draws on data from official government sources, international organizations, national statistical agencies, and reputable education news outlets. All figures represent the most recent reliable available data as of 2026.

Related Topics: market-insights
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Global Admissions Research Team
Global Admissions Research Team

The Global Admissions Research Team studies where international students come from, why they move, and how universities can reach them. We combine official government and agency data and direct-to-student engagement data from over 15 years and millions of prospective students across 190+ markets with qualitative insights from real conversations and experiences.

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