Bachelor in Business Administration

Business Administration covers the core functions of running an organization, including management, marketing, finance, accounting, human resources, and strategy. Students study how businesses are structured, how decisions are made, and how organizations respond to competitive and economic pressures. Typical coursework includes microeconomics and macroeconomics, financial accounting, organizational behavior, marketing principles, business law, and strategic management, often combined with case studies and group projects that simulate real business scenarios. The program develops analytical, communication, and leadership skills applicable across industries and organizational types, from small startups to large multinational corporations. Graduates pursue careers in general management, marketing, finance, human resources, consulting, and entrepreneurship, and the degree also serves as a foundation for further study in specialized business fields. This 4-year bachelor program is offered at Yeditepe University in Istanbul, Turkey, with instruction in English. Istanbul's position as a major commercial and financial center in the region provides students with opportunities to connect coursework to the practical realities of business operating across diverse markets. The program aims to give students a broad understanding of how organizations function, preparing them to take on roles that require both strategic thinking and practical business skills in a variety of professional settings.