Birmingham City University is a dynamic and forward-thinking institution located in Birmingham, England. With a rich history dating back to 1843, the university offers a wide range of undergraduate and postgraduate programs across various disciplines, including arts, business, computing, education, engineering, health, and social sciences. Known for its industry connections and practical approach to education, Birmingham City University provides students with real-world experiences, internships, and placements to enhance their employability. The university's commitment to innovation and research contributes to its reputation as a hub for creativity, entrepreneurship, and academic excellence. With a diverse and inclusive community, Birmingham City University is dedicated to empowering students to reach their full potential and make a positive impact in their chosen fields.

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Looking for a business marketing course in Birmingham? Our BA (Hons) Business with Marketing degree offers the opportunity to take a year-long sandwich placement in industry. The course upholds the principles for responsible management education (PRME) defined by the United Nations. It aims to educate future business leaders for a sustainable future. Our course will equip you with practical skills and enterprising attributes, enabling you to make an immediate impact on business organisations. You will be able to develop a wide range of cognitive and intellectual skills, together with competencies specific to business and enterprise. You will be working with academics with specialist knowledge and industry practitioners. Our empowering learning environment will further facilitate your learning journey by providing additional support through learning mentors and study buddies. The course will provide you with the opportunity to develop specialist marketing and business skills, and key transferable skills, all of which will help you stand out when it comes to securing employment. Show less

First Year
In order to complete this course you must successfully complete all the following CORE modules (totalling 120 credits).

Developing Your Personal Brand
20 credits
Business Foundations
20 credits
Principles of Marketing
20 credits
Essential Analysis for Business
20 credits
Business Environment
20 credits
Consumer Behaviour
20 credits

Second Year
In order to complete this course you must successfully complete all the following CORE modules (totalling 100 credits).

Business Analytics
20 credits
Business Strategy
20 credits
Dynamic Business Issues and Solutions
20 credits
Accounting for Business
20 credits
Routes to Market
20 credits

In order to complete this course you must successfully complete at least 20 credits from the following list of OPTIONAL modules.

Creative Problem Solving
20 credits
Live Event Experiences
20 credits
Study Abroad
20 credits

All core modules are guaranteed to run. Optional modules will vary from year to year and the published list is indicative only.

Final Year
In order to complete this course you must successfully complete all the following CORE modules (totalling 80 credits):

International Business
20 credits
e-Business
20 credits
Marketing Strategy and Leadership
20 credits
Business Research Methodology and Practice
20 credits

In order to complete this course you must successfully complete 40 credits from the following list of OPTIONAL modules.

One Planet Business
20 credits
Selling and Sales Management
20 credits
Business Process and Systems
20 credits
Strategic Supply Chain Management
20 credits
Continuous Innovation
20 credits
Business Research Project
20 credits

All core modules are guaranteed to run. Optional modules will vary from year to year and the published list is indicative only.

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You will need to book the accommodation after you have been accepted.

You can choose to live on campus or off campus in private accommodation.

How to book:

• Make a booking online after you have been accepted (in this case please let us know your choice when you apply).
• Register when you arrive - its not possible to reserve a room before arriving. You can arrive a few days before and book it

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