Munster Technological University: Munster Technological University (MTU) is an innovative and forward-thinking institution located in Cork, Ireland. It is the result of a merger between Cork Institute of Technology and Institute of Technology Tralee. MTU offers a diverse range of programs in engineering, science, business, art and design, and more. The university focuses on practical learning, industry collaborations, and research that addresses real-world challenges. With a student-centered approach, MTU provides students with a supportive environment, state-of-the-art facilities, and opportunities for professional development. It aims to equip graduates with the skills and knowledge required to succeed in their chosen careers and contribute to societal and economic development.

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Marketing is essential to modern day business. It is the process of identifying, anticipating and satisfying customer requirements profitably. In year 1, students cover a range of business topics and will explore how the digital world has had an impact on marketing. Skills that are developed include selling skills and information technology (IT). Throughout both semesters there is an emphasis on communication and some general business topics. In year 2, students delve further into various areas of marketing with particular focus on customers and how they can be understood. Emphasis is placed on digital marketing with further attention paid to areas like, market research, retail marketing and content creation. In Year 3, students undertake a variety of modules to develop their knowledge of marketing. Throughout this semester, students experience live-case assessments where students work on real world problems for companies. Students will have the opportunity to participate in industrial placement (minimum of 15 weeks) with roles in various companies available. Students will be prepared for placement and will focus on digital and social media marketing as well as other areas. Year 4, the final year of the course, has a strategic focus. This includes emphasis on strategy, finance and PR. Other topics covered include marketing metrics and sales strategy. Brand Management is a mandatory module and elective modules include Social Marketing, Fashion Marketing and Sports Marketing. Aviation and Tourism Marketing and Sustainable Business are also offered as electives. Show less

Stage 1 / Semester 1
Mandatory
Module Code Module Title
CMOD6001 Creativity Innovation&Teamwork
MRKT6015 Management for Marketers
MRKT6020 IT Skills for Marketing
MRKT6010 Selling Skills for Business
MRKT6004 Introduction to Marketing

Elective
Module Code Module Title
LANG6005 Introduction to Spanish
LANG6039 German Language & Culture
LANG7018 Working with French
MRKT6018 Contemporary Business

Stage 1 / Semester 2
Mandatory
Module Code Module Title
MGMT6053 Entrepreneurial Mindset
MRKT6014 Digital Context
STAT6012 Maths & Stats for Marketing
ACCT6007 Fundamentals of Fin/Acc
MRKT6005 Marketing Strategy Principles

Elective
Module Code Module Title
MRKT6012 Communication for Business
FREE6001 Free Choice Module
LANG6006 Basic Spanish
LANG7019 French Business and Culture
LANG6040 Breakthrough German

Stage 2 / Semester 1
Mandatory
Module Code Module Title
MRKT7009 Marketing Research Methods
MRKT6019 The Changing Consumer
MRKT6013 Social Media Marketing
LEGS6012 Business Law
MRKT6016 Digital Advertising

Elective
Module Code Module Title
LANG6041 German Language and Society
MGMT6028 HRM in Contemporary Business
FREE6001 Free Choice Module
LANG6029 Spanish Language and Society
MGMT7023 Project Management
LANG7016 Applied French

Stage 2 / Semester 2
Mandatory
Module Code Module Title
MRKT7023 Finance and IT for Marketers
MGMT7079 Customer Service & Management
MMED7013 Content Creation for Marketing
ECON7007 Principles of Economics
MRKT7019 Marketing for Services

Elective
Module Code Module Title
FREE6001 Free Choice Module
LANG7017 Applied French Studies
MGMT6049 Global Business Environment
LANG6038 German for Business
LANG6030 Spanish Language and Culture
MRKT6017 eCommerce & Retail Marketing

Stage 3 / Semester 1
Mandatory
Module Code Module Title
LEGS7010 Marketing Law and Ethics
MRKT7013 Advertising and Promotion
MGMT7008 Global Marketing Strategy
MRKT7021 Digital Marketing Strategy
MRKT7017 Business to Business Marketing

Elective
Module Code Module Title
LANG7006 Working with German
LANG6033 Working with Spanish
LANG8016 Working and Living in France
MGMT7062 Introduction to Supply Chain
FREE6001 Free Choice Module
MRKT7016 Event Management & Promotion

Stage 3 / Semester 2
Group Elective 1
Module Code Module Title
MMED8023 Media Presentation
MGMT6044 Cultural Studies
MGMT8043 Seminar Series
MRKT7020 International Market Launch
MGMT7075 Emerging & New Markets

Group Elective 2
Module Code Module Title
PLAC7020 Industry Placement
Group Elective 3
Module Code Module Title
APEX8030 Approved External Study - 30 Credits

Stage 4 / Semester 1
Mandatory
Module Code Module Title
MRKT8018 Marketing Strategy
MRKT8001 Brand Management
MGMT8045 Corporate Strategy
MRKT8022 Marketing Measurement &Metrics

Elective
Module Code Module Title
MGMT8026 New Product Development
ECON8003 Economics International Trade
MGMT8049 Sustainable Business
LEGS8008 Business in the European Union
MRKT8002 Fashion Marketing
FREE6001 Free Choice Module
LANG7014 Applied German
LANG8007 French Business and Media
LANG7011 Applied Spanish
MGMT8073 Tourism & Aviation Business

Stage 4 / Semester 2
Mandatory
Module Code Module Title
MRKT8021 Marketing Portfolio
MGMT7024 Public Relations
FINA8010 Finance for Marketers
MRKT8019 Sales Strategy Management

Elective
Module Code Module Title
LANG7013 Applied Spanish Studies
MGMT8046 Internationalisation Strategy
FREE6001 Free Choice Module
SPRT8001 Sports Marketing
MGMT8028 New Product Launch
LANG8008 French Business and Arts
MGMT8013 The European Single Market
LANG7015 Applied German Studies
MRKT8004 Social Marketing

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You will need to book the accommodation after you have been accepted.

You can choose to live on campus or off campus in private accommodation.

How to book:

• Make a booking online after you have been accepted (in this case please let us know your choice when you apply).
• Register when you arrive - its not possible to reserve a room before arriving. You can arrive a few days before and book it

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