South East Technological University (SETU) is a new technological university located in the southeast region of Ireland. It was established in 2021 following the merger of three existing Institutes of Technology: Waterford Institute of Technology, Institute of Technology Carlow, and Institute of Technology Kilkenny.

SETU offers a wide range of undergraduate and postgraduate programs in various fields, including business, engineering, science, computing, and humanities. The university is known for its strong focus on practical, hands-on learning, with a particular emphasis on industry partnerships and work-based learning opportunities.

SETU is committed to research and innovation, with a range of research centers and institutes focusing on areas such as renewable energy, digital technologies, and health sciences. The university has a strong track record of working with industry partners on research projects, and many of its research activities have direct applications in industry and society.

SETU is also committed to internationalization, with a diverse student body and partnerships with universities and research institutions worldwide. The university offers various international programs, including study abroad programs and international research collaborations, for students who wish to gain a global perspective on their studies.

Overall, South East Technological University is a highly regarded institution in Ireland, known for its practical approach to learning, research strength, and commitment to internationalization.

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This course provides graduates with the knowledge and skills to step into an exciting communications career. Public Relations (PR) helps maintain lines of communications between an organisation and its publics. The BA (Hons) Public Relations and Media shows students how to work as thoughtful professionals, using personal skills and media technologies to influence and persuade audiences and publics. ‘Media’ is a collective term for the platforms used to send messages to mass audiences. Media is recognised as a powerful messenger in all our lives that tells us what and how to think about local and global events. We need and use media to help us communicate who we are to the world. Show less

Year 1 / Semester 1

Mandatory
Information Technology
Introduction to Media Studies 1
Professional Writing and Research in the Digital Age
An Introduction and History of Public Relations
Introduction to Digital Marketing
Year 1 / Semester 2

Mandatory
Social Psychology
Introduction to Media Studies 2
Management
Theories and Best Ethical Practice in Public Relations
Social Media Marketing
Year 2 / Semester 1

Mandatory
Fundamentals of Media and PR Law 1
Fundamentals of Marketing
Creative Video
Public Relations Research and Evaluation
Visual Language and Communications
Year 2 / Semester 2

Mandatory
Fundamentals of Media and PR Law 2
IT and New Media
Contemporary Marketing Practice
Creative Radio and Storytelling
Specialist Areas in Public Relations
Year 3 / Semester 1

Mandatory
Networking in Public Relations
Contemporary Communication Design
Content Writing
Journalism
New Media Ethics
Year 3 / Semester 2

Group Elective 1
Work Placement
Group Elective 2
Study Semester Abroad
Group Elective 3
PR and Media Internship Project
Corporate Social Responsibility
Strategic Service and CX Excellence
New Product Innovation
Year 4 / Semester 1

Mandatory
Contemporary Irish Literature
Podcasting and Multi-Screen Production
PR Campaign Project
Event Management
Digital Marketing
Year 4 / Semester 2

Mandatory
Ireland on Screen
Lead Portfolio
Media & Society
Digital Marketing Planning
Dissertation

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You will need to book the accommodation after you have been accepted.

You can choose to live on campus or off campus in private accommodation.

How to book:

• Make a booking online after you have been accepted (in this case please let us know your choice when you apply).
• Register when you arrive - its not possible to reserve a room before arriving. You can arrive a few days before and book it

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