📖Introduction

The Technological University of the Shannon is a renowned institution of higher education located in the Shannon region of Ireland. Known for its commitment to academic excellence, research, and innovation, the university offers a wide range of undergraduate and postgraduate programs in diverse fields such as engineering, business, science, and technology. With state-of-the-art facilities, industry partnerships, and a dynamic learning environment, the Technological University of the Shannon prepares students for successful careers and equips them with the skills and knowledge needed to thrive in today's rapidly evolving technological landscape.

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📚About the Program

Bachelor’s in Digital Marketing at Technological University of the Shannon

The digital economy is booming and with more and more brands putting a focus on digital marketing, demand for suitably qualified candidates is increasing rapidly. As a result, digital marketing is one of the few sectors where demand for graduates is exceeding supply. In fact, the digital skills gap is so great, the European Commission has estimated that there are 900,000 unfilled digital jobs across Europe. It is clear that a qualification in digital marketing will go a long way towards future-proofing your career and increasing your job security. Digital marketing is what we call a ‘broad church’ discipline which means it caters for a wide variety of interests and abilities. Among the most in-demand digital marketing skills currently are digital advertising, content and digital asset creation, content strategy and social media marketing. This is great news for creative types! For those who veer more towards the analytical end of the spectrum, hard skills, including advanced data analytics, never go out of fashion. Students undertaking this four-year honours degree programme learn about digital theory and cyber psychology while also getting hands-on practical experience from academics with relevant industry experience. This is crucial to your constant development and upskilling because digital marketing is an ever evolving, fast-moving field. Our much sought-after graduates have found employment in digital marketing agencies and SMEs across Ireland. If you have an interest in business, marketing and both the creative and scientific aspects of digital, then this course is ideal for you. Show less
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📖Program Curriculum

Year 1
Critical Skills for Learning
Business Accounting
Digital Marketing Applications
Graphic Design for Marketing
Microeconomics for Digital Marketing
Marketing in a Digital Age
Business Mathematics
Computer Applications
Social Media Sales and Marketing

Year 2
IT and Computer Applications
Brand & Digital Campaign Management
Introduction to Entrepreneurship
Video & Special Effects
Introduction to Analytics & SEO
ECommerce
Advanced Social Media Apps & Artificial Intelligence
Marketing Management in a Digital Age
Macroeconomics for Digital Marketing

Year 3
Creative Content
SEO and Web Usability
Management Accounting for Digital
Market Research and Analysis
Advanced SEO and Web Usability
Cyber Psychology & Behaviour
Digital Marketing Strategy
Paid Advertising
Professional Development and Innovation

Year 4
Live Digital Proposal
Integrated Marketing Communications
Advanced Digital Marketing Analysis
Ethics Law and Digital Marketing
Digital Content
Live Digital Capstone Project

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🏫About Technological University of the Shannon

The Technological University of the Shannon, often referred to as TU Shannon, is a prestigious institution of higher education located in the vibrant Shannon region of Ireland. Committed to delivering quality education, fostering innovation, and driving regional development, TU Shannon offers a diverse range of undergraduate and postgraduate programs across various disciplines. With a strong emphasis on practical learning, industry engagement, and research excellence, the university equips students with the knowledge, skills, and experiences necessary to excel in their chosen fields and make a positive impact in the world. TU Shannon prides itself on its supportive and inclusive community, state-of-the-art facilities, and close collaborations with local industries, enabling students to gain real-world insights and opportunities for internships, research projects, and career advancement. As a leading technological university, TU Shannon plays a vital role in driving innovation, economic growth, and societal progress in the Shannon region and beyond.

🏠 Accommodation

You will need to book the accommodation after you have been accepted.

You can choose to live on campus or off campus in private accommodation.

How to book:

  • Make a booking online after you have been accepted (in this case please let us know your choice when you apply).
  • Register when you arrive - its not possible to reserve a room before arriving. You can arrive a few days before and book it
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💰 Fees

Application Fee:

$0 USD

Tuition fee:

12,500 EUR per year

50,000 EUR in total

Entry Requirements

You are not eligible to apply to this program because:

The minimum age is 18.

English fluency is required.
You need to be either:
- A native English speaker
- Studied a degree in English before
- Can demonstrate a high level of English
- Having an English certificate such as IELTS level 6 or TOEFL 95 and above is an advantage.

Minimum education level: High School.

The program is competitive, you need to have a high grades of Average A, 70%, or a high GPA.

All students from all countries are eligible to apply to this program.

Is this not correct? You can edit your profile or contact us.
Or see the list of programs you are eligible for here .
Check Your Eligibility Show Suitable Programs

📬 Admissions Process

3 Steps to Apply to a University

Application step 1

Application step 2

Application step 3

Please choose the programs here , "You are advised to select 2-3 programs to increase your chances of getting accepted.

Required Documents:

  • Passport
  • Graduation certificate
  • Passport size photo
  • Official transcript
  • Personal statement
  • English certificate (You can take the English test online)
  • Guarantor letter

Preparing documents:

You can start your application now and send the application documents during your application. Some documents you can send later if you don’t have them right away. Some more info about preparing application documents is here

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Application process:

Applying Online is simple in just a few steps. More information is available here.

The first steps are to choose the programs, pay the application fee and upload the application documents.

Once submitted to Global Admissions, we will review your application within 2-3 days and proceed to the university or ask you for further clarification

After it has been processed to the university you will receive your unique application ID from each university.

The university may contact you directly for further questions.

We will then follow up each week with the university for updates. As soon as there is any update we will let you know. If you have made other plans, decide to withdraw / change address at any time please let us know.

After you have been accepted you will receive your admissions letter electronically and asked to pay the non-refundable deposit to the university.

Once you have paid the deposit the university will issue you the admissions letter and visa form to your home country.

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Here is some more information about the enrollment process after you have been accepted.

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