Maastricht University (UM) is a prestigious research university in Maastricht, Netherlands. It is known for its Problem-Based Learning (PBL) approach, where students actively participate in small groups to solve real-world problems. The university offers a wide range of academic programs across various disciplines and has a strong international presence, attracting students from around the world. UM emphasizes research in fields like sustainability, health, and governance. With its vibrant campus and cultural setting, Maastricht University provides an innovative education and a global perspective.

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Are you interested in the ins and outs of marketing in a fast-paced, international business? Have you ever wondered why an intimate understanding of customers is so important to an organisation’s success? Do you want to find out how marketing and innovations can be utilised to deliver superior value to companies and customers? Strategic Marketing revolves around four core areas: connecting with customers, creating value, managing innovations and developing data-driven strategies. It focuses on the role of marketing from the perspective of strategic, top management decisions, and blends state-of-the-art scientific knowledge with practice. Skills, analytical competences and an international mind-set are developed through team projects and real-life cases from our partner companies. Show less

Courses & curriculum
Strategic marketing consists of six mandatory courses and a master thesis. By tackling a combination of challenging case studies, real-life projects from our partner companies and guest lectures from expert practitioners, you develop important skills and analytical competences important in the field of Strategic Marketing.

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Maastricht University (UM) is a renowned public research university located in the city of Maastricht in the Netherlands. Founded in 1976, it has established itself as a leading institution in Europe for its innovative approach to education, interdisciplinary research, and international outlook. One of the distinctive features of Maastricht University is its Problem-Based Learning (PBL) system. Instead of traditional lectures, students engage in small tutorial groups, actively participating in discussions and solving real-life problems. This interactive learning method fosters critical thinking, collaboration, and independent learning skills among students. The university offers a wide range of academic programs across multiple disciplines, including arts and social sciences, law, economics and business, health, medicine, life sciences, and technology. It has several faculties, such as the Faculty of Psychology and Neuroscience, Faculty of Law, and the Faculty of Health, Medicine, and Life Sciences, among others. Maastricht University has a strong focus on internationalization and hosts a diverse community of students and staff from around the world. Many programs are taught in English, attracting a large number of international students. The university also has partnerships with numerous institutions globally, providing opportunities for student exchanges, joint research projects, and international collaboration. Research at Maastricht University is highly regarded and encompasses a wide range of fields, including sustainability, health, data science, and governance. The university's researchers are actively involved in addressing societal challenges and contributing to scientific advancements. With its vibrant campus located in the historic city of Maastricht, the university offers a stimulating academic environment and a rich cultural experience. Students have access to modern facilities, libraries, and a variety of extracurricular activities, clubs, and organizations.

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You will need to book the accommodation after you have been accepted.

You can choose to live on campus or off campus in private accommodation.

How to book:

• Make a booking online after you have been accepted (in this case please let us know your choice when you apply).
• Register when you arrive - its not possible to reserve a room before arriving. You can arrive a few days before and book it

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