Program content
Core electives
Choose 6 core electives:
To have the Business Communication and Digital Media (BDM) specialization listed on your diploma, at least 4 of the courses you choose must have the BDM-label. You are free to choose the other 2 courses from the total range of electives offered by the MSc Communication and Information Sciences. This includes electives with the label of the Communication and Cognition (CC) and New Media Design (NMD) tracks.
Below are courses that are classified under BDM:
Interactive Storytelling
Social Media at Work
Webcare
Digital Food Marketing
Negotiation Strategies
Persuasion & (Dis)agreement
Social Media: Risks & Opportunities
Language Technology & Society
Digital Health Communication
Resistance and Persuasion
Roles in Networked Organizations
Psychology of Business Communication
Online Public Relations
Social Media Marketing
Multimodel Communication
Risk Communication
Data and (Mis)information
Virtual, Augmented, and Mixed Reality
Research skills electives
Choose at least 2 research skills modules from the list below:
Academic Writing
Analysis of Variance
Annotation
Survey
Eye Tracking
Online Data Collection
Programming
Rapid Prototyping
Research Interview
Social Media Analytics
Usability and User Experience Evaluation
Visual Thinking and Composition
Master’s thesis
You start with your Master's Thesis (18 ECTS) in the first lecture week of the third block of your study and complete it at the end of the fourth block.
For your Master's thesis, you will conduct research on a subject related to Business Communication and Digital Media.
You will be paired with a supervisor with expertise in the area of the topic you have indicated your interest in.
Examples of previous Master's thesis subjects are:
Crisis communication by the police via Twitter: what kind of communication do people at risk appreciate and expect from the police during a crisis?
To joke, or not to joke? The effect of using humor in webcare on corporate reputation
First impressions, Relationship Management, and Negotiation Outcome in the context of online text-based negotiations
Content marketing on Instagram: An investigation of the effects of vividness and content type in brand messages on brand engagement, brand attitude, and content attitude
Does beauty sell? A cross-cultural study on the influence of celebrity endorsement and attractiveness on online purchase behavior
Getting Personal: The influence of publicness and anonymity on self-disclosure via social media
Can personalization go beyond its effectiveness? The effects of personalized online advertisements, privacy concerns and feelings of unfamiliarity on advertising
Dual Degree with Wirtschaftsuniversität Vienna (+1 year)
Become a specialist in the field of business communication with a special focus on digital and intercultural communication.
This Dual Degree program provides two degrees: one from the Wirtschaftsuniversität (WU) Vienna in Austria and one from Tilburg University. Yo will learn how companies can optimally adapt their communication to the international environment in which they operate, and the opportunities and challenges of today's media society.
You will start at the end of September at WU Vienna.
One year later you will continue the program at Tilburg University, starting at the end of August.
A scholarship covers part of your tuition.
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