📖Introduction

The University of Groningen is a public research university located in the city of Groningen, Netherlands. Founded in 1614, it is one of the oldest universities in the Netherlands. The university has 11 faculties, including one in the Frisian capital of Leeuwarden, and has more than 37,000 students from over 120 nationalities. It also boasts over 140,000 alumni and a budget of 1,000 million EUR.

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📚About the Program

Master’s in Marketing and Information Systems (Double Degree master) at University of Groningen

Does transforming large datasets into valuable marketing programs sound interesting to you? Then this double degree programme is for you! The School of Business and Economics at the University of Münster and the Faculty of Economics and Business at the University of Groningen have joined forces to set up a high quality, two-year double degree Master’s programme in Marketing and Information Systems. In Groningen, you will be educated thoroughly on methods that allow them to analyse and model (secondary, big) data to track the marketing performance of the firm and generate new customer insights. The information and insights generated by the Marketing Analytics and Data Science (MADS) profile (formerly known as Marketing Intelligence) are used as a basis for making research-based strategic and tactical marketing decisions. In Münster, the programme focuses on information systems. You will learn how marketing programs can be designed to create value for both customers and firms. You will write a Master’s thesis (20 ECTS) in Groningen and a research paper (10 ECTS) in Münster. Show less
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📖Program Curriculum

Courses (Preview)
Companies, Brands and Consumers (5 EC)
Customer Models (5 EC)
Data Engineering (5 EC)
Data Science Methods (5 EC)
Elective MADS (5 EC)
Marketing Management elective (5 EC)
Master's Thesis Marketing (20 EC)
Method elective (10 EC)
Statistical Learning in Marketing (5 EC)
Study at Munster University (60 EC)

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🏫About University of Groningen

The University of Groningen offers over 45 Bachelor's degree programmes, of which more than 37 are taught in English, as well as more than 120 Master's degree programmes, mostly in English. It has a high number of international students, with 9,900 studying at the university, accounting for 27% of the student population. The university has a strong focus on research, with 3,750 academic staff, 400 full professors (24% female), and 4,400 PhD candidates, of which 52% are international. The research is conducted across four thematic schools: energy, health, sustainability, and ICT. The university has produced a significant number of publications, including 640 PhD theses and 8,500 research publications (dissertations not included). The University of Groningen has a strong reputation for research excellence and has received several prestigious awards since 2015. These include the Nobel Prize for Chemistry awarded to Ben Feringa, Spinoza Prizes for Pauline Kleingeld, Amina Helmi, Lodi Nauta, Bart van Wees, and Cisca Wijmenga, and the Stevin Prize for Linda Steg. The university has also been awarded numerous grants, including 5 Veni, 7 Vidi, and 5 Vici Grants in 2022, as well as 3 Advanced Grants, 2 Consolidator Grants, and 7 Starting Grants by the European Research Council in 2022.

🏠 Accommodation

You will need to book the accommodation after you have been accepted.

You can choose to live on campus or off campus in private accommodation.

How to book:

  • Make a booking online after you have been accepted (in this case please let us know your choice when you apply).
  • Register when you arrive - its not possible to reserve a room before arriving. You can arrive a few days before and book it
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💰 Fees

Application Fee:

808 RMB

Tuition fee:

17,800 EUR per year

35,600 EUR in total

Entry Requirements

You are not eligible to apply to this program because:

English fluency is required.
You need to be either:
- A native English speaker
- Studied a degree in English before
- Can demonstrate a high level of English
- Having an English certificate such as IELTS level 6 or TOEFL 95 and above is an advantage.

Minimum education level: Bachelor's.

You need to have above average grades for the program. C average or above 55%.

All students from all countries are eligible to apply to this program.

Is this not correct? You can edit your profile or contact us.
Or see the list of programs you are eligible for here .
Check Your Eligibility Show Suitable Programs

📬 Admissions Process

3 Steps to Apply to a University

Application step 1

Application step 2

Application step 3

Please choose the programs here , "You are advised to select 2-3 programs to increase your chances of getting accepted.

Required Documents:

  • Passport
  • Graduation certificate
  • Passport size photo
  • Official transcript
  • Personal statement
  • English certificate (You can take the English test online)
  • Guarantor letter
  • 2 Recommendation letters

Preparing documents:

You can start your application now and send the application documents during your application. Some documents you can send later if you don’t have them right away. Some more info about preparing application documents is here

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Application process:

Applying Online is simple in just a few steps. More information is available here.

The first steps are to choose the programs, pay the application fee and upload the application documents.

Once submitted to Global Admissions, we will review your application within 2-3 days and proceed to the university or ask you for further clarification

After it has been processed to the university you will receive your unique application ID from each university.

The university may contact you directly for further questions.

We will then follow up each week with the university for updates. As soon as there is any update we will let you know. If you have made other plans, decide to withdraw / change address at any time please let us know.

After you have been accepted you will receive your admissions letter electronically and asked to pay the non-refundable deposit to the university.

Once you have paid the deposit the university will issue you the admissions letter and visa form to your home country.

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Here is some more information about the enrollment process after you have been accepted.

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