The University of West London is a dynamic and innovative institution located in London, United Kingdom. With a strong focus on industry engagement and practical learning, it offers a wide range of undergraduate and postgraduate programs across various disciplines, including business, computing, engineering, arts, and healthcare. The university prides itself on providing students with the skills and knowledge needed to excel in their chosen fields, combining academic rigor with real-world experience. With modern facilities, dedicated faculty, and a supportive learning environment, the University of West London is committed to shaping the future success of its students.

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UWL’s MSc Digital Marketing is a multi-dimensional and dynamic course designed to deliver a challenging learning experience which will equip you with the knowledge and skills required to become future strategic decision-makers and creative problem-solvers in digital marketing. Throughout this course, you will learn how to harness digital tools to effectively analyse, communicate and operate in competitive local and global contexts, preparing you to be a highly successful digital marketing professional within a rapidly evolving industry. Show less

Compulsory modules
You will study all compulsory modules plus one of the optional modules.

Optional modules: To progress to the Digital Marketing Consultancy Project or Digital Marketing Dissertation, successful completion or recognition of prior learning (or a combination thereof) for at least 5 modules (100 credits) is required.

Please note, the MSc course will be taught over 12 months, however, students who wish to do the Digital Marketing Consultancy Project but are unable to find a Consultancy Project during the summer (due to the seasonal nature of the demand for digital marketing consultancy projects), can attempt the module during the following September semester, or do the Digital Marketing Dissertation instead.

Global Brand Management and Leadership
Strategic Marketing and Psychology in a Digital Era
Digital Retail Environments - New Paths to Purchase
Digital Tools
Content Marketing and Campaign Management
Innovation, Creativity and Digital Futures

Optional modules
Digital Marketing Dissertation
Digital Marketing Consultancy Project

Course detail & modules
This course will enable students to master the critical analysis of data and the application of appropriate digital tools and technologies to provide creative and strategic digital marketing solutions and strategies.

Each module contains the latest content relevant to present-day practice within the digital marketing industry and embeds key skills required for digital marketing practitioners, such as management skills for marketing professionals and research methods in marketing.

This dynamic course has a very strong focus on integrated learning, where the teaching and assessments will simulate real-life marketing situations with industry client-inspired digital marketing projects, to prepare students to pursue a successful career in digital marketing.

Duration: 12-16 months

Please note, the MSc course will be taught over a typical 12 month academic year, however, students who wish to do the Digital Marketing Consultancy Project but are unable to find a Consultancy Project during the summer (due to the seasonal nature of the demand for digital marketing consultancy projects), can attempt the module during the following September semester extending the study period up to 16 months.

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You will need to book the accommodation after you have been accepted.

You can choose to live on campus or off campus in private accommodation.

How to book:

• Make a booking online after you have been accepted (in this case please let us know your choice when you apply).
• Register when you arrive - its not possible to reserve a room before arriving. You can arrive a few days before and book it

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