The University of Leeds is a public research university in Leeds, West Yorkshire, England. It was founded in 1904, but its origins go back to the nineteenth century with the founding of the Leeds School of Medicine in 1831 and then the Yorkshire College of Science in 1874. The academic strategy for the University of Leeds for the next 10 years is rooted in its place in the world and the institution's desire to make a difference. It sets a blueprint for a values-driven university. One that harnesses its expertise in research and education to help shape a better future for humanity, working through collaboration to tackle inequalities, achieve societal impact and drive change.

This Masters degree offers the perfect opportunity to develop a career in strategic marketing, particularly in the global business environment. You’ll learn to appreciate modern developments in marketing management theory and practice and explore essential areas including global marketing, marketing strategy and marketing research. You’ll also examine key topics such as international services marketing, consumer behaviour across cultures and global distribution and supply chains.

The course has a practical focus and you’ll develop professional skills through in-company assignments and case studies examining genuine business scenarios. Our academics are specialists in their field with extensive teaching, research and consultancy experience of international standing. As such, this course is globally recognised and attracts students from all over the world. You’ll gain cross-cultural experience and an understanding of the skills required to work in the global environment.

Modules:
Marketing Dissertation/Project
Consumer Behavior Across Cultures
Marketing Research
Marketing Communications
Global Marketing
Marketing Strategy
International Services Marketing
Global Distribution and Supply Chains
The Global Marketing Professional

Optional modules:
Marketing Analytics
Corporate Social Responsibility and Sustainability
Digital and Interactive Marketing
Company Marketing Project
Social Media Marketing

Overview

With over 1400 trees and about 100 acres in size, the University of Leeds campus is perfect for exploring, whether you’re new to Leeds, live here already, or are looking for somewhere to mix up your day to day routine. It’s home to the original University buildings, like the Great Hall, built in the 1880s, the brutalist 1960s concrete structures such as the Roger Stevens building, right up to new buildings - Nexus and the Bragg building.

As member of the Russell Group, Leeds is ranked in the the universities in the world. Leeds is the top most international university in the world in 2020 according to the Times Higher Education and we have been welcoming international students for over 100 years. The University of Leeds is the Top 5 most targeted university by graduate recruiters in the UK. Work placements, live projects and fieldwork opportunities through your course can allow you to build your experience and boost your employability.

Mission

Through collaboration, we harness our expertise in research and education to advance knowledge, transform lives and shape a better future for our communities, our region and the world.  

Vision

Working with others, we will use our collective talents, expertise and shared endeavour in research and education to address local and global challenges, achieve social justice, reduce inequalities, and help achieve the UN Sustainable Development Goals.  

We will enable our students to thrive through a sense of belonging. They will be partners in shaping their own dynamic and innovative educational experience, characterised by active learning, digital technologies and collaboration. Students will feel valued for their unique contribution, and they will graduate equipped to make a difference as true global citizens.

You will need to book the accommodation after you have been accepted.

You can choose to live on campus or off campus in private accommodation.

• Make a booking online after you have been accepted (in this case please let us know your choice when you apply).
• Register when you arrive - its not possible to reserve a room before arriving. You can arrive a few days before and book it