📖Program Curriculum
Compulsory modules
Global Marketing in Digital Era
Competitive Strategy & Innovation
Data Science Insights for Decision Making
Geopolitical Economy of International Business
Global Sustainable Operations
Leading and Managing Across Cultures
International Business Management Project
Course detail & modules
The International Business Management course provides you with an understanding and critical awareness of the complexity and interdependence that characterises the national and international institutional, political, and economic environment within which international businesses operate.
Furthermore, it will provide you with an understanding of key issues in leadership in a cross-cultural environment.
The content of the course focuses on international business decisions and the underlying forces driving the process of internationalisation.
You will learn how to:
examine the keys to a successful global strategy and the drivers of globalisation
assess how to develop global marketing considering aspects of digital business
manage global operations and finance, by having an entrepreneurial attitude.
From essentials of business strategy and understanding the international business environment through to being creative professionals with reflective and critical skills, the course aims are designed to develop graduate capabilities by offering a range of learning opportunities.
Additionally, this IBM course will provide you with knowledge and skills of global business from a theoretical and practical perspective, preparing you for a career working in organisations that are engaged in business on a worldwide scale.
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