Conestoga College is a public college located in Kitchener, Ontario, Canada. It offers more than 200 programs in various fields such as Engineering, Business, Health Sciences, Information Technology, Media and Design, and Community Services.

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Conestoga’s two-year diploma in Advertising & Marketing Communications is a rewarding, cross-disciplinary program that equips you to be a creative and strategic thinker, with the ability to engage with on-trend brands, craft strategic marketing campaigns through social platforms, and have the confidence and skill set that the industry demands. Taught by passionate, award-winning faculty, you will learn the essential aspects of marketing research, B2B and B2C sales strategies, social media campaigns, brand development, UI/UX design, copywriting, public relations and visual design as they apply to a variety of media applications. By leveraging a research-based methodology to problem solving, and using current industry software, you will learn to create, persuade, and entice audiences with targeted communication pieces that span a wide range of advertising mediums. The program’s live-client capstone project offers you the opportunity to develop and present a comprehensive integrated marketing communications campaign, including budgeting and full creative content creation. Working individually and collaboratively, you will also develop professional business acumen through managing project expectations, delivering campaign collateral, and meeting tight deadlines for your client. Valuable networking opportunities are provided through inspiring agency tours, knowledgeable industry guest speakers, and a globally diverse cohort of like-minded creative peers. To finalize the program, you will receive guidance on developing agency and industry contacts, creating a unique and competitive portfolio, establishing an exciting career path, and landing an advertising or marketing-related field placement. Begin the process of establishing your career path as a sought-after communication marketing strategist and visual-thinking creative specialist today, with Advertising & Marketing Communications. Show less

Courses
Level 1
Course details
Advertising Creative Studio 1
ADVT1190

College Reading & Writing Skills
COMM1085

Writing for Promotions / Copywriting
COMM1315

Conestoga 101
CON0101

Social Media Platforms
DMED1570

Introduction to Marketing and Research
MKT1560

Electives: General Education
Student must pass 1 Course(s), selected in the Student Portal from available course options
Level 2
Course details
Advertising Creative Studio 2
ADVT1200

Brand Engagement & Creative
ADVT1210

Advertising Strategy and Sales
ADVT1220

Web Basics
DMED1580

Social Media Marketing
MKT1570

Public Relations
PRLN1015

Electives: General Education
Student must pass 1 Course(s), selected in the Student Portal from available course options
Program outcomes
Identify and respond to clients’ advertising and marketing communications objectives by applying principles of marketing and communications.
Perform a market segmentation analysis, identify the organization’s target market/audience and define the consumer behaviour of each segment.
Develop an advertising plan and present and defend it persuasively.
Contribute to evaluating the effectiveness of advertising and marketing communications initiatives.
Collaborate in the development of advertising and marketing communications material, in compliance with current Canadian legislation, industry standards and business practices.
Participate in the development of creative solutions to address advertising and marketing communications challenges.
Contribute to planning, implementing, monitoring and evaluating projects by applying the principles of project management.
Complete all work in a professional, ethical and timely manner.
Conceptualize and develop design solutions using principles of design to create visual communications that meet the needs of the project.
Employ graphic design, audio and video elements, with editing and web development software to create visually compelling assets for various mediums including Social Media.
Apply business and entrepreneurial skills to meet industry requirements.
Utilize various Social Media platforms and presentation modes to meet predetermined marketing and advertising goals.

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You will need to book the accommodation after you have been accepted.

You can choose to live on campus or off campus in private accommodation.

How to book:

• Make a booking online after you have been accepted (in this case please let us know your choice when you apply).
• Register when you arrive - its not possible to reserve a room before arriving. You can arrive a few days before and book it

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