Durham College is a highly regarded institution located in Oshawa, Ontario, Canada. Founded in 1967, the college offers a wide range of programs across various disciplines, including business, health sciences, skilled trades, technology, and media arts. Known for its emphasis on experiential learning, Durham College provides students with hands-on training and real-world experience through industry placements, internships, and co-operative education opportunities. The college's modern facilities, dedicated faculty, and strong industry partnerships contribute to a supportive learning environment that prepares students for successful careers. With its commitment to innovation and practical education, Durham College continues to be a trusted institution for students seeking a high-quality, career-focused education.

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This three-year program gives you the opportunity to stand out to employers by developing advanced skills in digital automation and analysis, marketing management, the psychology of consumer behaviour and gamification. You’ll develop the critical thinking and interpersonal skills today’s employers demand. Through partnerships with more than 100 companies, this program offers hands-on learning through marketing projects and work placements with real-industry clients. Whether you choose the four-week field placement or the competitive four month paid co-op option, you will gain practical work experience that sets you apart while building a network of industry contacts. This program also includes a capstone course where you will work as part of a team to develop a comprehensive marketing strategy for a real business. At the same time, you will have the opportunity to work with students from other business, design and technical programs outside the Marketing program, through the highly interactive Cross-Functional Collaboration course. This innovative course, which is unique to Durham College, simulates the dynamic work environment of a marketing professional. Show less

SEMESTER 1
Introduction to Accounting (ACCT 1101)
Business Computer Applications 1 (COMP 1112)
Financial Planning (FINC 1100)
Human Resource Management 1 (HURM 1100)
Marketing 1 (MKTG 1100)
Supply Chain Management (SCMT 1100)

SEMESTER 2
Communication Foundations (COMM 1100)
Business Computer Applications 2 (COMP 1214)
Macroeconomics (ECON 1202)
General Education Elective (GNED 0000)
Business Mathematics (MATH 1207)
Marketing Presentation Skills (MKTG 1210)
Marketing 2 (MKTG 2200)

SEMESTER 3
Business Communications 2 (COMM 3202)
Professional Selling (COMR 2100)
Microeconomics (ECON 2200)
General Education Elective (GNED 0000)
Design Literacy for Marketing (MKTG 2100)
Integrated Marketing Communication (MKTG 2104)
Marketing Research Techniques (MKTG 3204)

SEMESTER 4
Practical Design Skills for Marketing (COMP 2207)
General Education Elective (GNED 0000)
Marketing Law (LAWW 2105)
Project Management for Marketing (MGMT 2105)
Capstone: Retail and Channel Marketing (MKTG 3208)
Digital Marketing (MKTG 4207)
Statistics for Business (STAT 2200)

SEMESTER 5
Marketing Automation (COMP 3201)
Field Placement Seminar - MKTG (FDPL 3201)
Consumer Behaviour (MKTG 3100)
Data Analysis for Marketing (MKTG 3101)
Advanced Market Research (MKTG 4204)
Marketing Case Analysis (MKTG 4208)
Financial Analysis for Marketing (MKTG 4211)

SEMESTER 6
Field Placement (BMKG 3200)
Critical Thinking and Ethics (ETHC 3201)
Cross-Functional Collaboration (MGMT 3211)
Marketing Management (MKTG 4202)
International Marketing (MKTG 4203)
Digital User Experience Design (MKTG 4212)

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You will need to book the accommodation after you have been accepted.

You can choose to live on campus or off campus in private accommodation.

How to book:

• Make a booking online after you have been accepted (in this case please let us know your choice when you apply).
• Register when you arrive - its not possible to reserve a room before arriving. You can arrive a few days before and book it

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