Bachelor in Electronic Commerce and Management

Electronic Commerce and Management examines how businesses design, operate, and manage online sales channels, digital marketing, and internet-based business models. Coursework typically includes digital marketing, web-based business systems, online consumer behavior, supply chain and logistics for e-commerce, digital payment systems, and general management and business principles such as accounting, economics, and strategy. Students learn how companies build and manage online storefronts, optimize digital customer experiences, and integrate technology with traditional business operations. The program combines technical familiarity with digital platforms and analytics tools with foundational business management knowledge, preparing graduates to operate at the intersection of commerce and technology. Career paths include roles in digital marketing, e-commerce operations and management, online retail strategy, digital business development, and technology-driven entrepreneurship. This 4-year bachelor program is offered at Yeditepe University in Istanbul, Turkey, with instruction in English. Istanbul's growing digital economy and large consumer market provide a relevant backdrop for studying electronic commerce, as businesses across the region increasingly rely on online channels to reach customers. The program is intended to give students both the managerial grounding and the digital fluency needed to work in businesses that operate substantially or entirely online.