Bachelor in Tourism Management

Tourism Management studies the planning, operation, and marketing of tourism and hospitality businesses, covering the economic, cultural, and environmental dimensions of an industry that connects travelers with destinations, accommodations, and services. Core coursework typically includes tourism planning and policy, hospitality operations, marketing, and destination management, alongside foundational business courses in management, finance, and human resources. Students also study the cultural and environmental impact of tourism, learning to balance economic development with sustainable practices and community interests. Practical training, often including internships with hotels, travel agencies, or tourism authorities, gives students direct experience with the operational side of the industry, while coursework in customer service and event management builds skills relevant to guest-facing roles. As students advance, electives often allow focus on areas such as ecotourism, tour operations, or hospitality management, with many programs concluding in a capstone project or internship report. Graduates pursue careers in hotel and resort management, travel agencies, event planning, destination marketing organizations, and tourism authorities, with the industry's global reach supporting careers both domestically and abroad. This bachelor program is taught in English over a duration of 4 years at Akdeniz University, located in the city of Antalya, Turkey. English-medium instruction supports communication with the international travelers and business partners central to the tourism industry. Antalya, one of Turkey's major coastal tourism destinations, gives students at Akdeniz University direct proximity to hotels, resorts, and tourism operations, complementing four years of classroom study with exposure to the surrounding tourism economy.