Bachelor in 창업마케팅학과

Tuition is 4,908,200 KRW per year.

Jeju Tourism University offers a bachelor's degree program known as 창업마케팅학과, which corresponds to the study of entrepreneurship and marketing, taught in English in Jeju, South Korea. This field trains students to start, build, and grow businesses, covering the practical steps involved in developing a business idea, such as market research, business planning, and securing resources, alongside marketing subjects like branding, consumer behavior, advertising, and digital promotion. Students typically work through core business fundamentals before moving into more focused coursework on new venture creation, small business management, and marketing strategy, often supported by project-based assignments where they develop and pitch business concepts of their own. Because entrepreneurship and marketing are closely linked in practice, a program combining the two helps students understand not just how to launch a business but how to position and promote it to reach customers effectively, a combination valuable across nearly every industry. Graduates can pursue careers as marketing specialists, brand managers, digital marketers, or small business owners, and the entrepreneurial grounding also supports those who want to start their own ventures directly after graduation rather than seeking traditional employment. Jeju, known within South Korea as a tourism and hospitality destination, offers a distinctive local business environment for students to study, with opportunities to observe tourism-driven entrepreneurship and marketing up close. The bachelor's degree spans four years, with the program's intake beginning in March each year. Delivered in English, the program is designed to be accessible to international students studying business and marketing in South Korea without requiring prior Korean-language proficiency.