Advertising - Media Management

Humber College, a public college in Toronto, Canada, offers you a unique blend of academic programs and industry connections. Founded in 1968, it provides a stable and supportive environment for international students. You'll benefit from its location in a multicultural city, access to many programs, and a large student body with 4,500 international students from around the world.

Humber College focuses on many subjects, including Business, Creative and Performing Arts, Health Sciences, Hospitality, and Information Technology. With 208 programs available, you can choose from different fields to suit your interests. English is the primary language of instruction, helping you improve your language skills while studying.

In Toronto, you'll experience a diverse city with many opportunities. As a student at Humber College, you'll be part of a large and active community with many facilities and activities available. You can explore the city, engage in campus life, and take advantage of the college's connections to local industries, making your time in Canada both enjoyable and enriching.

The Advertising - Media Management program at Humber College is a non-degree program that helps you develop the skills to effectively research and analyze the marketplace and target audience, and create media solutions that meet advertising goals. This one-year program is for students who want to work in media management. You will learn how to translate marketing objectives into focused media campaigns and negotiate as buyers and sellers of media time and space.

The curriculum includes courses such as Introduction to Advertising: Media Management, Media Management Planning, and Media Measurement and Research. You will also learn how to use industry-specific research databases and software, and develop your client and customer communications skills. The program includes a work placement where you can apply what you have learned in a real-world business environment.

After completing this program, you can work as a Media Manager, Advertising Account Manager, Media Buyer, Digital Media Specialist, or Marketing Coordinator. You can work at advertising agencies, media companies, or any organization that needs media management expertise.