Bachelor's in Creative Media and Storytelling

Atlantic Technological University (ATU) is a college that places teaching and research at its core. ATU aims to provide students with a transformative university experience that prepares them to make significant contributions to society. With a focus on applied learning, teaching, and research that reflects the needs of businesses and professions in the region, ATU strives to be a preferred partner for research and innovation. The university seeks to attract and support students and staff from around the globe, enabling them to reach their full potential.

Storytelling is central to all aspects of our lives. From parables to fables, dramas to advertising, we have always relied on stories to inform, educate and entertain us. This 3-year Level 8 honours degree programme offers students the opportunity to garner the skills to craft, bring to life and deliver stories through the various media and platforms that are available today. Crafting stories with the power to change how we think, how we feel and how we act is central to this programme. Students will infuse stories with the power of visual communication and help their audience understand the world in new and inspiring ways. The BA in Creative Media and Storytelling is aimed at students who wish to pursue a career in the digital communications arena. It will include key subjects that inform the digital media sphere, including local journalism, marketing and advertising, advocacy, campaigning, community awareness and digital communication. The student will learn to create ethically based trustworthy accurate content, script writing and presentation for the digital age, by ethically mastering and utilising different digital communication platforms. As there will be an equal emphasis on academic and practical performance, the student will also acquire a broad operational skills base in the use of technology for location filming, sound recording, editing and podcasting. Web design and creation also feature. These skills will help develop the multi-skilled graduate of the digital age.