Bachelor in New Media/Management

The University of Lethbridge, established in 1967 and based in Lethbridge, Alberta, is a public research university known for its student-centered approach and innovative teaching. With around 8,500 students, including approximately 900 international learners, the university emphasizes small class sizes and close faculty mentorship. This environment supports personalized learning, enabling students to engage deeply with subjects across arts, sciences, education, management, health sciences and fine arts.

Research at Lethbridge is an important focus, with strengths in water and environmental science, neuroscience, Indigenous studies and creative scholarship. Undergraduate and graduate students are encouraged to participate in hands-on research, co-op placements and experiential projects that build practical skills and deepen academic understanding. State-of-the-art facilities and collaborative research teams give students opportunities to contribute to meaningful projects and community partnerships.

Campus life blends academic rigor with a supportive community and comprehensive student services, including advising, career development and wellness programs. International students receive targeted orientation and supports to help adapt to Canadian study and work opportunities. Whether students pursue professional preparation, research experience or creative practice, the University of Lethbridge offers a welcoming, engaged setting that fosters intellectual growth and career readiness.

The Bachelor in New Media/Management is a five-year combined degree for students who want to bridge the gap between fine arts and management. This program is offered at the University of Lethbridge in Canada and leads to a Bachelor's degree. Its main advantage is giving students a competitive edge in the marketplace.

The curriculum includes studies in graphic, web, and interaction design, 3D modelling, animation, video game design and development, screenwriting, and new media theory. Students will also gain skills in marketing, informational technology, accounting, organizational behaviour, management policy, or human resources management. They will use various technologies and techniques to evolve with emerging technologies in professional settings.

Graduates of this program can pursue careers as Marketing Managers, Information Technology Specialists, Graphic Designers, Animation Specialists, or Human Resources Managers. They can work in industries such as media, technology, advertising, or gaming, and can be employed by companies that need professionals with expertise in both arts and management.