Bachelor in The Marketing

The application deadline for the Aug 2027 intake is Jan 1, 2027. The tuition fee is 114,267 SEK per year.

The Bachelor in The Marketing is a 3-year program at Linnaeus University in Sweden, taught in English. It's ideal for students who want to work in marketing and study in an international group. This program prepares you for an exciting career in marketing.

The curriculum covers marketing basics, customer perspective, company perspective, and meeting the market. You'll learn about identifying and meeting market needs, creating value for customers, and selling solutions. The program combines theoretical and practical knowledge, with a high tempo and interactive learning.

Graduates can pursue careers as marketing managers, brand managers, market researchers, sales managers, or digital marketing specialists. They can work in industries like retail, advertising, or consulting, for employers like multinational corporations, startups, or non-profit organizations.

Linnaeus University in Sweden is a modern, internationally minded institution emphasising interdisciplinary study, innovation and sustainability. Established through a recent consolidation, the university serves a broad student community across faculties such as arts and humanities, health and life sciences, social sciences, technology and business. Programs range from undergraduate to doctoral levels, and the campus culture encourages collaboration across disciplines to address complex global challenges.

The university places particular emphasis on research and applied learning in areas like environmental science, bioscience, computer science, design and entrepreneurship. Students benefit from hands-on projects, industry collaborations and international research networks that support practical skill development and employability. With around 2,200 international students among a student body of roughly 32,000, Linnaeus provides a multicultural study environment and targeted services for non-Swedish speakers.

Campus life balances academic rigour with student support, offering language help, study counselling and activities that integrate international learners into Swedish society. Low student-to-staff ratios and an encouraging learning climate make Linnaeus appealing for those seeking a research-informed education with strong links to sustainable development and innovation. Prospective students should review available programs and application procedures to find a pathway aligned with their academic and career ambitions.