Bachelor in Applied Psychology

In March 2025, Beijing Normal University-Hong Kong Baptist University United International College (UIC), a joint venture between Beijing Normal University and Hong Kong Baptist University, officially renamed itself Beijing Normal-Hong Kong Baptist University (BNBU).

The UIC Applied Psychology Programme (APSY) provides a rigorous education based on a wide range of application- and research-oriented courses. Students who successfully complete our 4-year curriculum are awarded a Bachelor of Science (Honours) degree in Applied Psychology. We also provide access to national and international training practicums and internships and encourage students to participate in ongoing faculty research. This provides students with the research knowledge and experience required for successful placement and subsequent performance in international master- and doctoral-level psychology programs. APSY is specifically designed to provide students with basic knowledge of psychological science, which can be used to develop their respective cultures and to enhance their personal life situations. In addition, our program provides graduates with the basic skills, motivation, and knowledge required to function effectively in post-graduate programs. While a bachelor-level psychology degree is of considerable practical value, and such graduates are eagerly pursued by employers in a wide range of allied disciplines, those individuals seeking to pursue a career in psychological science typically continue with their education beyond the bachelor-level degree. Placement of our Bachelor of Science (Honours) psychology professionals in high-quality post-graduate programs is accordingly a critical component of our program. Our students are the future of psychological science, and the quality of their education and level of motivation is the primary determinate of the future development of the field. Beyond our primary focus on general education, and student personal/professional development, APSY is also dedicated to the scientific study of mind and behavior. We stress a multidisciplinary approach in our furtherance of psychological science, as exemplified by the wide range of professional interests and nationalities represented by our faculty. Our goals include the establishment of an extensive international network of communication with other psychology programs throughout the world, with UIC APSY serving as the central hub. Beyond our desire to learn and share psychology-related information with other professionals throughout the world, this communication network will support our efforts to secure the placement of our graduates into high-quality masters- and doctoral-level programs throughout the world.

Situated in Zhuhai, Beijing Normal-Hong Kong Baptist University (BNBU) is the first full-scale cooperation in higher education between the Chinese Mainland and Hong Kong. BNBU shoulders the historical mission of advancing the internationalization of Chinese higher education and taking the lead in implementing liberal arts education in China. Exceptional Location BNBU is located in the beautiful coastal city of Zhuhai in the Guangdong-Hong Kong-Macao Greater Bay Area. As one of China's most liveable cities, Zhuhai is adjacent to Macao and Hong Kong, connected by the Hong Kong-Zhuhai-Macao Bridge. Zhuhai was one of the first places where modern Chinese met Western culture. International Higher Education With English as the medium of instruction, BNBU's education is of international standards with high-caliber academic performance. The college has established the Divisions of Business and Management, Culture and Creativity, Humanities and Social Sciences, Science and Technology, in addition to the Graduate School. Altogether BNBU offers 28 undergraduate programmes, and is approved to offer nine research and five taught postgraduate programmes for over 7,000 students. Undergraduates receive HKBU Bachelor's Degrees and BNBU Graduation Certificates, and postgraduates earn HKBU degrees. Liberal Arts College Aiming to serve China and the world, BNBU has built a new model for liberal arts education in China by tapping into traditional Chinese and Western cultural resources. A liberal arts education cultivates open-minded, well-rounded talents, enabling students to dig into their academic field of expertise with an interdisciplinary approach. BNBU provides a student-centered learning environment and encourages a healthy student-teacher interaction that benefits both parties in terms of mentorship and collaboration. Diversity and Development BNBU enrols students from 30 provinces and regions of the Chinese mainland, Hong Kong, Macao, Taiwan and overseas. More than 72% of the graduates from the Class of 2020 chose postgraduate studies home and abroad, 74.4% of which were admitted to the world’s top 100 universities. Many of the graduates have started their careers in Fortune 500 companies, government agencies or non-profit organisations. There are also alumni listed in Forbes 30 under 30. Features: • 4 Divisions providing 25 Undergraduate Programs • 6000+ Undergraduate students; Above 70% Graduates go onto further study abroad. • Faculty and students from more than 30 countries and regions. • Liberal Arts Education & Whole Person Education • Graduation Certificate Awarded by BNBU and HKBU Degree. • English-taught Curriculum with Special Programmes on Chinese Culture and Society. • Career Development for more possible future.