Bachelor in Brand Management

Macromedia University of Applied Sciences in Berlin is a focused institution for creative and media disciplines, founded in 1993. It offers a compact portfolio of undergraduate and postgraduate programs in media management, design, film and television, and business administration. The university is recognized for delivering industry-relevant curricula that align academic study with the fast-paced demands of creative sectors, making it an appealing choice for international students seeking applied learning in a major European capital.

What distinguishes Macromedia is its strong emphasis on hands-on learning and collaboration with industry partners. Students engage in real projects, internships and studio-based courses that use current production tools and workflows, building a practical portfolio alongside theoretical knowledge. Small class sizes and project-oriented teaching mean regular mentorship from faculty and visiting professionals, which supports skill development and professional networking from early in a student’s program.

Campus life in Berlin enhances the learning experience, offering access to media firms, start-ups and cultural institutions that can translate into internships and career opportunities. Support services for international students focus on orientation, industry connections and career preparation to help graduates move confidently into the job market. For applicants, highlighting practical experience and a clear creative focus in your application helps demonstrate fit with Macromedia’s practice-led approach.

The Bachelor in Brand Management is a 3-year degree for students who want to create successful advertising campaigns. This program is taught in English at Macromedia University of Applied Sciences in Berlin, Germany.

The curriculum covers specific subjects like campaign development and target group analysis. Students develop skills in brand strategy, marketing, and communication. The program includes hands-on components to help students create unforgettable campaigns.

Graduates can pursue careers as Brand Managers, Marketing Specialists, Advertising Executives, Public Relations Specialists, or Social Media Managers. They can work in various industries, including advertising, marketing, and public relations, for employers like advertising agencies, brands, or media companies.