Bachelor in Business - Marketing

Tuition comes to 30,840 AUD per year; the application deadline for Bachelor in Business - Marketing is Jan 1, 2027.

The Bachelor in Business - Marketing at Murdoch College is a 3-year degree for students who want to learn about marketing strategies and techniques. This program helps students develop skills in social media, content, and digital marketing. Students gain practical experience by working with real clients and creating marketing plans.

The curriculum includes case studies, industry placements, and hands-on projects that bring marketing theory to life. Students learn about different types of marketing, including influencer and digital marketing. They also develop a solid portfolio of work that showcases their skills to future employers.

Graduates of this program can pursue careers as Marketing Managers, Social Media Coordinators, Digital Marketing Specialists, Brand Managers, or Content Creators. They can work in various industries, including advertising, media, and retail, for employers such as marketing agencies, startups, or large corporations.

Murdoch College, operating in close partnership with Murdoch University and established alongside the university’s long academic tradition, delivers pathway programmes designed to prepare students for undergraduate and postgraduate study. The college offers English language courses, foundation year studies and tailored academic preparation that mirror the university’s curriculum, giving learners a clear route into degree programmes. With a large international cohort and access to Murdoch University facilities, Murdoch College creates a supportive bridge to campus life and academic success.

Students at Murdoch College follow programs that emphasize academic skills, English proficiency and subject knowledge relevant to their intended degree. The college’s alignment with Murdoch University ensures curricular continuity and access to campus resources such as libraries, student support and extracurricular activities. Instructors focus on developing critical thinking, research readiness and practical competencies so students are well prepared for the rigours of university study and future careers.

Beyond classroom learning, Murdoch College fosters student engagement through orientation, academic advising and pathways counselling that simplify admission to Murdoch University degree programmes. International students benefit from tailored support services, accommodation guidance and cultural transition activities. For learners seeking a structured, supportive entry point into Australian higher education and a direct route to university degrees, Murdoch College offers a pragmatic and student-centred option.