Bachelor in Communication: Social Media & Data Analytics

Weber State University in Ogden, Utah, was founded in 1889 and serves a diverse student body of around 30,000 learners. The university offers a broad range of undergraduate and graduate programs spanning liberal arts, business, health professions and technical fields, with an emphasis on accessibility and student success. Weber State is known for practical, career-oriented education that prepares graduates for the regional and national workforce.

Hands-on learning is a hallmark of Weber State, where internships, applied research and community-engaged projects are embedded in many programs. Smaller class sizes and supportive faculty create an environment where students gain real-world skills and individualized guidance. The university's extensive program array and partnerships with local employers make it straightforward to translate classroom learning into career opportunities.

Ogden's location near mountains, trails and the Great Salt Lake provides abundant outdoor recreation alongside a friendly college town atmosphere. International students benefit from services that ease cultural transition, academic advising and career coaching. With a strong focus on experiential learning and community connections across hundreds of programs, Weber State offers an affordable, practical pathway to professional growth and lifelong learning.

The Bachelor in Communication: Social Media & Data Analytics at Weber State University prepares students to strategically use social media to communicate. This 4-year degree, taught in English, is open to students who have completed high school. It helps students gain a deep understanding of social media and data analytics.

The curriculum focuses on creating social media content, analyzing social media data, and making data visualizations to communicate complex data. Students can choose from interdisciplinary tracks like web design, digital strategy, and audience analytics, or pursue a minor to focus on their specific area of interest. This hands-on approach helps students develop skills in data analysis, content creation, and digital strategy.

Graduates of this program can pursue careers as Social Media Managers, Data Analysts, Digital Marketing Specialists, Content Creators, or Communications Specialists. They can work in industries like marketing, advertising, and public relations, and can be employed by companies, non-profits, or government agencies, helping them make data-driven decisions and create effective social media campaigns.