Bachelor in Media Arts and Design

In March 2025, Beijing Normal University-Hong Kong Baptist University United International College (UIC), a joint venture between Beijing Normal University and Hong Kong Baptist University, officially renamed itself Beijing Normal-Hong Kong Baptist University (BNBU).

The Media Arts and Design (MAD) Programme at UIC aims to foster a new generation of graduates with global vision, professional knowledge, creativity, leadership and research skills required for the robust development of media arts and creative industries in China and abroad. It offers students to experience a broad range of fields such as visual art, photography, digital audio-visual design, interactive design, game design, programming for artists and social design to pursue creative results in diverse professional domains. Moreover, the program's innovative interdisciplinary curriculum responds to the growing market in digital entertainment media and cultural industry in China and worldwide. During their studies at MAD, students gain artistic and problem-solving skills in emerging technologies to translate their imagined ideas into innovative products.

The programme curriculum at MAD offers rigorous theoretical foundation and production-intensive education for students who are committed to pursuing the visual arts, audio-visual and interactive arts and design as their career paths. Specifically, courses emphasize developing attention to aesthetics and conceptual base and support the comprehensive development of student interests with smaller class sizes and one-on-one instructor feedback. Moreover, during their studies, students receive ample guidance and encouragement to participate in national and international competitions, resulting in recent top awards for students and faculty at National College Art and Design Competition and Tencent Youth Game Designer Challenge.

MAD provides professional teaching for students to:

• Equip students with the fundamental knowledge and skills needed for media art and design creation;

• Cultivate future artists and professional design talents;

• Train future media art historians and museum experts with international perspectives.

Through intensive art and design training in media art and design, coupled with interdisciplinary collaborations and industry exchange, the programme encourages students to break through the limitations of their knowledge and abilities and explore a broader and challenging art and design domain.

As part of the studies, MAD program facilitates numerous industry exchange opportunities, including invited speakers, field trips and internships. Internship opportunities span the government and private galleries in Pearl River Delta and nationally, design firms, internet and mobile technology corporations such as Alibaba and Tencent, multimedia companies, lighting design companies, game design studios, such as Kingsoft and indie studios, events management, art centers, auction houses, and commercial art projects.

Situated in Zhuhai, Beijing Normal-Hong Kong Baptist University (BNBU) is the first full-scale cooperation in higher education between the Chinese Mainland and Hong Kong. BNBU shoulders the historical mission of advancing the internationalization of Chinese higher education and taking the lead in implementing liberal arts education in China.

Exceptional Location

BNBU is located in the beautiful coastal city of Zhuhai in the Guangdong-Hong Kong-Macao Greater Bay Area. As one of China's most liveable cities, Zhuhai is adjacent to Macao and Hong Kong, connected by the Hong Kong-Zhuhai-Macao Bridge. Zhuhai was one of the first places where modern Chinese met Western culture.

International Higher Education

With English as the medium of instruction, BNBU's education is of international standards with high-caliber academic performance. The college has established the Divisions of Business and Management, Culture and Creativity, Humanities and Social Sciences, Science and Technology, in addition to the Graduate School. Altogether BNBU offers 28 undergraduate programmes, and is approved to offer nine research and five taught postgraduate programmes for over 7,000 students. Undergraduates receive HKBU Bachelor's Degrees and BNBU Graduation Certificates, and postgraduates earn HKBU degrees.

Liberal Arts College

Aiming to serve China and the world, BNBU has built a new model for liberal arts education in China by tapping into traditional Chinese and Western cultural resources. A liberal arts education cultivates open-minded, well-rounded talents, enabling students to dig into their academic field of expertise with an interdisciplinary approach. BNBU provides a student-centered learning environment and encourages a healthy student-teacher interaction that benefits both parties in terms of mentorship and collaboration.

Diversity and Development

BNBU enrols students from 30 provinces and regions of the Chinese mainland, Hong Kong, Macao, Taiwan and overseas. More than 72% of the graduates from the Class of 2020 chose postgraduate studies home and abroad, 74.4% of which were admitted to the world’s top 100 universities. Many of the graduates have started their careers in Fortune 500 companies, government agencies or non-profit organisations. There are also alumni listed in Forbes 30 under 30.

Features:

• 4 Divisions providing 25 Undergraduate Programs
• 6000+ Undergraduate students; Above 70% Graduates go onto further study abroad.
• Faculty and students from more than 30 countries and regions.
• Liberal Arts Education & Whole Person Education
• Graduation Certificate Awarded by BNBU and HKBU Degree.
• English-taught Curriculum with Special Programmes on Chinese Culture and Society.
• Career Development for more possible future.