Bachelor in Sport Management

California Baptist University, founded in 1950 and situated in Riverside, California, is a comprehensive institution that integrates rigorous academics with faith-based values. With a broad mix of undergraduate and graduate programs across business, engineering, health sciences, education and the liberal arts, CBU emphasizes holistic development—cultivating intellectual, spiritual and professional growth in a closely connected campus community.

Academic programs at CBU focus on practical learning, preparing students for careers through internships, applied projects and faculty mentorship. The university’s commitment to character formation and service complements technical preparation, helping graduates develop leadership skills and a sense of social responsibility. Research, clinical experiences and industry partnerships further strengthen students’ readiness for the workplace while supporting regional needs.

International students at CBU find a supportive environment with orientation services, English-language resources and advising to navigate academics and life in the U.S. Campus life includes active student organizations, community service opportunities and athletic programs that promote engagement and belonging. For students seeking a values-driven education with strong professional preparation and personal support, California Baptist University offers a balanced and welcoming option.

The Bachelor in Sport Management at California Baptist University is a degree program for students who want to work in administrative roles in the sports industry. This 4-year program helps students develop skills to succeed in fields like athletics, fitness, and recreation. The program's main advantage is its focus on kinesiology and industry-related content.

The curriculum includes courses in kinesiology, as well as relevant industry-related content. Students will develop skills in areas like sport marketing, finance, and event management. The program also includes hands-on components, such as working with athletic teams and recreation organizations, to help students gain practical experience.

Graduates of this program can pursue careers like Athletic Director, Sports Marketing Manager, Fitness Center Manager, Recreation Coordinator, and Sports Agent. They can work in industries like professional sports, college athletics, fitness centers, and recreation departments. Employers may include sports teams, universities, fitness centers, and government agencies.