Bachelor in Sport Management

Rutgers University, New Brunswick, founded in 1766, is a major public research university in the United States and a member of the Association of American Universities. The New Brunswick campus offers a comprehensive array of undergraduate, graduate and professional programs across liberal arts, sciences, engineering, business and the arts. With more than 43,000 students and a large international community, Rutgers blends rigorous academics with extensive research resources and strong industry connections.

Rutgers is distinguished by its research facilities, interdisciplinary centers and faculty who lead projects across a range of fields. The university’s broad program portfolio—hundreds of majors and dozens of graduate programs—supports experiential learning, internships and collaborative research. Students benefit from a culturally vibrant region, diverse campus life and career services that link classroom learning to employment outcomes. Strong alumni networks and partnerships with corporations and research organizations enhance post-graduate opportunities.

International students at Rutgers New Brunswick find a welcoming academic environment, dedicated international offices, language support and career advising tailored to global learners. The campus’s proximity to major northeastern hubs offers internships and professional exposure in finance, technology and research sectors. Prospective applicants should prepare competitive academic records and engage with faculty or centers aligned with their research or career interests to maximize opportunities within Rutgers’ large, resource-rich community.

The Bachelor in Sport Management program at Rutgers University is for students who want to work in the sports industry. This 4-year degree helps students learn about the business side of sports, including marketing, management, and administration.

The curriculum includes subjects like sport marketing, finance, and facility management. Students also learn about the legal and ethical aspects of sport management, and develop skills like leadership, communication, and problem-solving through hands-on projects and internships.

Graduates can work as sport managers, marketing directors, or facility coordinators. They can also work as athletic directors, event managers, or sports agents, using their knowledge and skills to help sports teams, leagues, and organizations succeed.