Bachelor in Sports Management

Kennesaw State University offers a dynamic, student-centered education across two metropolitan Atlanta campuses. As a Carnegie-designated R2 research institution, KSU provides a broad selection of undergraduate, graduate, and doctoral programs that emphasize innovation, career readiness, and community impact. The university’s growth and dedication to access mean students can pursue high-quality degrees in fields ranging from engineering and business to education and nursing.

KSU supports active learning through applied projects, research opportunities, and partnerships with industry and regional employers. Over 300 student-led organizations, active campus life, and expansive facilities promote leadership, collaboration, and personal development. Residential communities house thousands of students and create vibrant neighborhoods that make involvement and networking easy for newcomers and international students alike.

Career services, internships, and strong employer connections help translate classroom experiences into professional outcomes. Athletics, student support services, and campus resources contribute to a balanced student experience. With its proximity to Atlanta’s business and cultural scene, Kennesaw State is an appealing option for students seeking a research-capable university that remains focused on practical skills, inclusive pathways, and meaningful community engagement.

The Bachelor in Sports Management at Kennesaw State University is a degree program for students who want to work in the sports industry. This 4-year program helps students learn about marketing, management, and communication in sports. The program's main advantage is that it prepares students for careers in sports management, marketing, and recreation.

The curriculum includes core courses like Sport Sociology, Leadership and Management of Sport Organizations, and Sport Event Management. Students also learn about Sports Economics, Sports Finance, and Sport Facility Design and Management. The program includes hands-on components like the Practicum in Sport Management, where students gain practical experience in the field.

Graduates from this program can work as Sports Marketers, Sports Managers, or Recreation Coordinators. They can also work as Event Managers or Sports Agents. Top employers in the industry include sports teams, leagues, and organizations, as well as recreational facilities and fitness centers. With a degree in Sports Management, students can pursue careers in a variety of fields, including sports, fitness, and entertainment.