Bachelor's in User Experience Design

Wilfrid Laurier University, often referred to as Laurier, is a renowned Canadian institution located in Waterloo, Ontario. Established in 1911, Laurier has a strong reputation for providing high-quality education in a variety of disciplines, including business, arts, sciences, and social work. The university is known for its student-centered approach, fostering a supportive and inclusive community where students can thrive academically, socially, and personally. Laurier offers a wide range of undergraduate and graduate programs, emphasizing experiential learning, research opportunities, and community engagement. With a commitment to excellence and a vibrant campus life, Laurier equips students with the skills and knowledge necessary for successful careers and meaningful contributions to society.

Combine your interest in design and technology and learn how to make a person’s experience with a product, service or environment a positive one. Gather information about people and their needs, and then design solutions to help them. User experience (UX) design principles can be applied to the web, 3D and immersive environments, processes and even services. You could work in tech, finance, medicine, education, entertainment and more sectors. We teach UX design from a broad perspective that includes digital solutions such as apps, as well as services, products, and spaces. Students learn both the theory and tools used by UX designers and receive hands-on training in psychology and UX research methods, design thinking, business strategy, prototyping and wireframing, usability testing, interface design, storyboarding, graphic design, web prototyping and more. You'll start building your portfolio from your first semester in the program and work on real projects with clients from industry, government and community organizations. A full 12-month co-op opportunity is available after the student's third year.